Innovation at work (at Equinox)
Discover how Equinox Fitness Clubs achieved 80 percent cost savings by transitioning its on-premises data warehouses to AWS and closing the customer journey loop.
Stretching data further
Equinox has no shortage of customer data and a robust traditional data platform but found onboarding new digital sources, logs, and IOT data difficult to onboard, responding quickly to new requests.
Sprinting toward insight
By combining an Amazon S3 Data Lake with Amazon Redshift, Equinox enhanced its ability to analyze existing structured data with new and semi-structured sources in order to understand and act on insights faster. Leveraging Amazon Glue and Redshift Spectrum eliminated the need to load many of these sources into the data warehouse. This not only allowed for cost savings but also drastically improved data onboarding time and made the system adaptable to changes in incoming data.
Strengthening user experiences
Equinox has established an efficient, cost-effective, and flexible analytics platform for all customer data. The company leverages this data for both consumer insights and data science, all in service of delivering an unparalleled member experience. That's the strength of innovation on AWS.
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