AWS PARTNERS - SOFTWARE PATH
Build a stronger future with AWS
Discover the next steps for your business, with a range of tools and resources designed to help you get more from your collaboration with AWS. Whether you’re looking to build your expertise, go to market or differentiate your offerings, you’ll find everything you need to grow your business with AWS.
I want to:

Build my AWS expertise
Educate and certify your technical, business, or marketing and sales teams with our broad selection of resources, designed just for you.

Market my offerings
Drive interest in your brand with additional engagement channels, APN Marketing Central resources and Marketing Development Funds for eligible activities.

Sell with AWS
Leverage your collaboration with AWS to expand your reach and access programs and expertise that make your offerings stand out.
See some customer stories

Partner: Couchbase – Customer: Western Union
Western Union serves over 150 million customers in 200 + countries every year. They needed a fast, reliable data platform that could be deployed easily and deliver on requirements for real-time performance. They turned to Couchbase and AWS which allowed them to develop and deliver transactional applications that meet the demands of their global customer base.

Partner: Snowflake – Customer: Pitney Bowes
Pitney Bowes used their data in Snowflake to create data science solutions faster for their delivery and returns business, with Amazon SageMaker, reducing the time from up to two weeks to just a couple of days. In one example they were able to prepare the data, train predication models and deploy them with SageMaker to predict delivery times with about 95% accuracy.

Partner: Armory - Customer: Glovo
As the company grew from serving three countries and eight cities to 22+ countries and 300+ cities, Glovo’s application development team could no longer manually keep up with the monolithic application’s updates. The team partnered with Armory to support their transition to a true Continuous Deployment (CD) pipeline via Spinnaker and Amazon Web Services (AWS), increasing successful deployments to 2,000 per year.

Partner: Kinexon - Customer: Waters
Taking a page from the NBA’s and NFL's books, Waters used a device made by German technology company KINEXON and supported by Amazon Web Services (AWS) for physical distancing and contact tracing. As a result, the company was able keep open its most essential sites while also recording zero cases of on-site COVID-19 virus transmission.

Partner: MicroStrategy - Customer: Sainsbury's
Sainsbury leveraged MicroStrategy to build a scalable and governed data model and deliver robust reporting requirements. Today, colleagues across Sainsbury's leverage over 30 custom analytics applications to drive everyday decision-making on the store floor, across corporate functions, in the C-suite, and beyond—all deployed with a single cloud analytics platform.

Partner: AX Semantics - Customer: hmmh
hmmh, Germany’s leading agency in connected commerce wanted to help its retail customers improve internationalization, scalability, personalization, and real-time content generation. hmmh partnered with AWS Partner, AX Semantics, to help customers switch from handwritten content to automated content which helped improve time to market and conversion rates.
We want to hear from you!
Tell us what resources, programs and support you need to grow your business.
Additional resources
Partner Creative and Messaging Guide
Partner Handbook
Marketplace - Getting started as a Seller
Partner Network (APN) Blog
Top 10 Partner Marketing Resources
Marketing Central Overview