Market my offerings

Share opportunities and demonstrate the value of your offerings to drive your engagement with AWS Sales teams, and unlock further partner benefits such as AWS marketing funds, financial incentives, and more.

Create new client opportunities, enhance professional relationships and develop your AWS Cloud skills. AWS PartnerCast contains free, interactive webinars and a library of on-demand training resources, as well as personalized, just-in-time insights on the latest AWS news and updates.

Boost awareness with a wide, global base of customers and AWS Partners by contributing thought leadership content to the AWS Partner Network (APN) Blog, which highlights top partners through high-quality content. You can also leverage your collaboration with AWS by using the #AWSPartners or #APNproud hashtags in your LinkedIn and Twitter posts.

Download our Best Practices guide for writing engaging blog content.

Engage AWS-preferred agencies with channel expertise to optimize your marketing efforts and build your pipeline with high-quality and cost-effective services, many of which are eligible for Marketing Development Fund (MDF) benefits.

Learn how to successfully drive awareness and demand for your AWS offerings and adapt best practices, with our self-service curriculum of educational resources and online courses.

Increase awareness of your content with AWS website visitors, customers and users. The AWS Partner Network TV (APN TV) platform educates customers around the globe about AWS solutions, and connects them to AWS Partners who are innovating on AWS.

Download our Getting started with APN TV resource.

Validate your AWS technical expertise and customer successes with the AWS Competency that aligns with your offering, to increase your visibility with customers, as well as AWS Sales and service teams.

Validate your customer offering and bring your services to life, while increasing visibility of your brand alongside AWS. Case studies allow you to provide real-world examples of customer success stories aligned to key use cases.

Learn more about why you should create a partner case study and what options available.

Navigate marketing tools and resources with expert support. The Marketing Concierge Service connects you with Virtual Partner Marketing Managers (vPMMs), who can provide personalized support and guidance for your unique business needs.

Increase brand visibility and market your unique value proposition with AWS. Part of AWS Partner Marketing Central, Partner Campaigns is a self-service marketing tool for customizing and launching partner ready campaigns.

Unlock cash and credit benefits to use against the costs of activities to drive demand generation and go-to-market activities. Marketing Development Funds (MDF) are awarded on Partner Designation completion, with MDF cash offering up to 50% of actual cost, and promotional credits used to offset AWS usage costs incurred during eligible activities.

Download the MDF Quick Guide.

Connect to over one million AWS customers and prospects every year, to deliver value and growth. The AWS Sponsorship program can help you deliver increased brand awareness and recognition, content engagement and thought leadership, as well as lead generation and networking opportunities.