Step 1, episode 1: Know your customers
Broadcast Date: Jun 4, 2020
Language: Cantonese
Level 100
In this session we will share examples of how industry leading organisations are transforming their marketing efforts using data to get to know their customers and the business impact they have been able to achieve by leveraging these techniques. You can expect to walk away from this session with a better understanding how technology can be used to compliment your digital marketing strategies and the technical capabilities required to adopt data-driven approaches.
Speaker:
Speaker:
Eva Wong, Senior Business Development Manager, AWS
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