Drive Better User Engagement: AI-powered Social Sentiment Marketing with Amazon Pinpoint


ON-DEMAND


Drive Better User Engagement: AI-powered Social Sentiment Marketing with Amazon Pinpoint



Broadcast Date:
June 25, 2018

Level 200 | Service Intro
Learn how Amazon Pinpoint helps drive user engagement through social sentiment marketing. In 30-minutes you will learn how you can use machine learning, Amazon Pinpoint, and other AWS services to automatically assign scores to public tweets and engage with end users based on certain sentiment criteria. This tech talk will feature a demo and Q&A to get you up and running by the end. Additionally, you'll be able to chat with Amazon Pinpoint experts to learn more about best practices and the simplified onboarding experience. Learn how to use Amazon Pinpoint for the first time, with a tutorial on best practices for new users.

Learning Objectives:
• Learn how to use Amazon Pinpoint, Amazon Comprehend, and other AWS services to create powerful user engagement scenarios
• Learn how to easily stitch various AWS services together by leveraging AWS Lambda
• Learn best practices as well as how to automate machine learning marketing solutions

Suited For: Marketers, Developers, and anyone who wants to simplify and streamline user engagement

Speaker(s): Zach Barbitta, Sr. Product Manager, AWS


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