Now Available On-demand
Organizations across every industry are in need of external data to power deeper engagement with their end users and build customer-centric experiences. By leveraging external data, these organizations can better understand the behaviors and usage patterns of their end users, and design products and services that meet their needs and keep customers at the center of their offerings. Through external data, organizations can optimize user experience with new features and functionalities that are simple, intuitive, and efficient.
Join this webinar to learn how using third-party data enhances applications to better prioritize your target customer. Thought leaders from Foursquare and NextDoor will present real-world examples on leveraging datasets to create a customer-centric strategy and improve business outcomes.
Attendees will learn about:
- How Nextdoor uses point-of-interest (POI) data to help improve global business data coverage and quality, discovery, verification, and onboarding experiences.
- How Nextdoor uses POI data to improve lead generation of local businesses and grow page claim rates.
- How to provide personalized recommendations using Amazon Personalize (this will be a demo from our AWS Solution Architect).
- How to discover, find, and use third-party data with AWS Data Exchange.
Who Should Attend?
Marketers, Chief Data Officers, Chief Technology Officers, Chief Innovation Officers, data scientists, business intelligence, and analytics professionals.
Moderator
Mohsen Malik, AWS Data Team Lead, Customer Advisory
Mohsen leads a team of Customer Advisors for AWS Data Exchange to help customers discover, procure, and use traditional and alternative data assets in the AWS Cloud. In this capacity, his team engages with data subscribers globally across key data domains such as location and geographic information system (GIS), consumer insights, and audience data. Mohsen’s team also works with key data providers across their data domains to reduce their operational costs and expand their customer base by leveraging cloud-native distribution.
Speakers
Josh Cohen, Senior Vice President Product, Foursquare
Previously, Josh was at Google where he was the group product manager for Publisher Advertising Platforms and Business Product Manager for Google News, responsible for global product strategy, marketing, and publisher outreach. He was also vice president of business development for the consumer media team at Reuters Media and director of business development for SmartMoney.com, a joint venture between Dow Jones and Hearst. Josh holds degrees from the University of Michigan and Columbia Business School, where he graduated Beta Gamma Sigma.
Rahul Sureka, Engineering Leader, Nextdoor
Rahul is an Engineering Leader at Nextdoor, in charge of driving search, discovery and marketplaces. He is a results-oriented leader with over 10 years of experience in building top-performing products. Rahul joined Nextdoor in October 2015 and led several initiatives globally to develop Nextdoor‘s first monetization platform. Rahul received a Master’s in Computer Science at University of Southern California from 2006 to 2007.
Angel Goñi Oramas, Enterprise Solutions Architect, AWS
Angel Goñi is an Enterprise Solutions Architect at AWS. He helps enterprise customers drive their digital transformation process by leveraging AWS services. His current focus is supporting consumer packaged goods (CPG) customers with emphasis on SAP migrations to AWS.
Daniel Gray, VP of Solutions Engineering, AtScale
Daniel Gray brings rich experience in technical solutions engineering as well as software engineering to his work with global enterprise organizations. Prior to joining AtScale to lead the Solutions Engineering team, Daniel spent many years in the analytics space including Hewlett-Packard’s Advanced Technology Center, Vertica, and Domino Data Lab. When he’s not in the office or onsite with customers, you’ll find Daniel running, climbing, hiking, and biking - basically anything outdoors.
Register for the webinar
About AWS Data Exchange:
AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud. Once subscribed to a data product, you can use the AWS Data Exchange API to load data directly into Amazon S3 and then analyze it with a wide variety of AWS analytics and machine learning services. Click here to browse thousands of data products now available from more than 80 qualified data providers in AWS Marketplace. Visit aws.amazon.com/data-exchange to learn more.