AWS Retail Webinar Series: Improving Customer Engagement through Personalized Recommendations


Webinar Series HK

AWS Industry Webinar – The Power of Data in Customer Experience Management

Date: Jun 4, 2020 (Thursday)
Time: 2:30pm – 3:30pm
Speaker: Eva Wong, Senior Business Development Manager, AWS
Language: Cantonese

Today, customers expect more when they interact with you. This is strikingly true and valuable in this time of uncertainty. The future of service industry, notably travel, hospitality, F&B, malls & entertainment, hangs on how well you wield data to know and engage your customers. Join us in this webinar and learn how to unlock one of the most powerful assets you have – DATA – and turn it into groundbreaking business opportunities.

Step 1, episode 1: Know your customers
Your journey towards transforming marketing efforts towards marketing intelligence commences with knowing your customer - to personalise experience and offer unique value propositions. In this session we will share examples of how industry leading organisations are transforming their marketing efforts using data to get to know their customers and the business impact they have been able to achieve by leveraging these techniques. You can expect to walk away from this session with a better understanding how technology can be used to compliment your digital marketing strategies and the technical capabilities required to adopt data-driven approaches.

In this session, you will learn
  • basic concepts of data analytics and how to collect data efficiently from multiple data sources
  • how data are stored and visualise your data
  • how to partner with your IT teams to on executing a data strategy
Step 2, episode 2: Engage your customers
Learn more and register here.

Register now to learn and get your questions answered by our industry experts and solutions architects with the live Q&A session at the end. A confirmation email with the link to the webinar will be sent to you shortly.

Questions or thinking to start a new project? Email us now at [email protected].
Register Now