Talk about the things you would want to know when making the decision to attend, but don’t overdo it. Tons of information on one page can be confusing. An event registration landing page should present the conditions for participation clearly. Purposeful events always have missions behind them. Communicate the values and messages that your event entails, and inform the prospective attendees about the benefits they will reap from attendance.

Time	Topic
09:00am	Welcome Address by Nick Walton, Head of ASEAN, Amazon Web Services
09:15am	Keynote Address: The rise of Amazon.com by Paul Misener, Amazon.com Vice President of Innovation
10:00am	Insights from data – delivering customer value
10:30am	Morning Tea
11:00am	Breaking down barriers: security, skills and cloud ROI
11:30am	A case for cloud: harnessing enterprise-grade tools for SMB
12:00pm	Panel Discussion: AWS Customers
12:30pm	Networking Lunch