Ideate, Build, Launch

Here’s your formula towards successful entrepreneurship. Idea Launcher is a 6-month ideation program organised by AWS, designed to empower early-stage technology startups through cloud adoption, product development, mentorship and guidance. Selected startups can enjoy up to US$25,000 AWS Promotional Credits, exclusive pathway to the HKSTP Ideation Program with HK$100,000 financial grants. Join us to discover opportunities that help shape your idea for the next stage of growth. Application deadline has been extended to Apr 26, 2024. Grab the final chance to apply if you haven't!

Idea Launcher Cohort 1 Introduction Video
Cloud Credit and Additional Benefits
Start building your business with AWS Promotional Credits, eligible startups could receive benefits from HKSTP Ideation Program as well.
Dedicated Support
Receive startup guidance through 1-to-1 Office Hours with AWS Solutions Architects and business experts.
Tailored Training
Access training content on AWS Skill Builders to kickstart your entrepreneurship journey. Learn about Cloud business essentials, building your SaaS product, and many more.
Customised Workshop
Experience first-hand how we innovate at AWS with the Working Backwards approach towards product development, and set up your own business for success. 
Continue Your Growth
We are committed to cultivating big, innovative ideas. Upon graduation, eligible startups may go for the next step: HKSTP Incubation Program.
Maximise Your Network
Be connected with other founders and customers from the AWS Startups Program.  Learn from the best and sell to the mass market or the corporate world.
Apply Now

We are looking for tech-driven entrepreneurs fulfilling the following requirements. Join us if you are:

  • An HKID holder aged 18 or above, OR;
  • Incorporated as a limited business in Hong Kong for less than 2 years prior to the application start date, OR;
  • A team looking to earn startup support* AND
  • Not previously or currently enrolled in any other local ideation / incubation / acceleration program (e.g. Cyberport / HKSTP) (Exceptions: University startup programs)

*It is required to have a limited company incorporated in Hong Kong before the official program start date.

Apply Now
What We Offer
Cloud Credit and Additional Benefits
Start building your business with AWS Promotional Credits, eligible startups could receive benefits from HKSTP Ideation Program as well.
Dedicated Support
Receive startup guidance through 1-to-1 Office Hours with AWS Solutions Architects and business experts.
Tailored Training
Access training content on AWS Skill Builders to kickstart your entrepreneurship journey. Learn about Cloud business essentials, building your SaaS product, and many more.
Customised Workshop
Experience first-hand how we innovate at AWS with the Working Backwards approach towards product development, and set up your own business for success. 
Continue Your Growth
We are committed to cultivating big, innovative ideas. Upon graduation, eligible startups may go for the next step: HKSTP Incubation Program.
Maximise Your Network
Be connected with other founders and customers from the AWS Startups Program.  Learn from the best and sell to the mass market or the corporate world.
Apply Now
Is This Program Right For You?

We are looking for tech-driven entrepreneurs fulfilling the following requirements. Join us if you are:

  • An HKID holder aged 18 or above, OR;
  • Incorporated as a limited business in Hong Kong for less than 2 years prior to the application start date, OR;
  • A team looking to earn startup support* AND
  • Not previously or currently enrolled in any other local ideation / incubation / acceleration program (e.g. Cyberport / HKSTP) (Exceptions: University startup programs)

*It is required to have a limited company incorporated in Hong Kong before the official program start date.

Apply Now

What Happens at Idea Launcher?

This is a 6-month ideation program consisting of business and technical training, and will require you to complete the program milestones.^

2

May - June 

Interview & acceptance, including completing paperwork and registration.

3

June

Kick start with introduction to resources and complete 6-month project plan.

4

June - Aug

Complete the following:

Online training

Group session

Build basic prototype

5

Milestone 2

Present prototype

5

Sep - Nov

Continue to improve prototype

Group session

Private office hour

5

Milestone 1

Submit pitch video and progress report

^We value commitment from successful applicants. Failure to reach the milestone(s) may result in losing program grants and benefits.

Apply now

Get Ready For Blast-off!

Application Procedures

Submit an application here along with your company pitch deck for our evaluation.

  • Read through the Application Guideline and Eligibility.
  • Fill out the Online Application Form before 18:00, 26 Apr, 2024 (Friday) [Deadline extended].

Admission Criteria

The Idea Launcher panelists will assess your application, pitch deck during initial evaluation. Submitting an application does not guarantee successful program enrolment. Shortlisted applicants will be subject of final review by the joint-panel of AWS and HKSTP before official acceptance.

Apply Now

FAQs


Q. How do I submit my business idea to apply for Idea Launcher?

Q. Can I apply for the Idea Launcher program as a single-person applicant?

Q. Can I apply for the program without programming knowledge or cloud technology background?

Q. When will I be notified of the application status upon application completion?

Q. Do I need to apply for HKSTP Ideation program separately for the HKSTP financial grants and support?

Q. Do I need an AWS account to be eligible to apply for Idea Launcher?

Q. How do I contact the organizer?

In collaboration with