About the awards

The AWS Software Startups Awards were created to shine a spotlight on the most innovative B2B/SaaS startups in the UK and Ireland. Participating in the awards allows startups to compete for access to tools, resources, and connections to the wider startup ecosystem to help accelerate their businesses even more.

The Winners



“Rising Star”: Early-stage startups that have demonstrated innovative tech solutions to support their customers.


Gold: Tines

Silver: Snoop

Bronze: PixelMax



“Rocketship”: Scale-ups that have demonstrated high-growth through innovative tech solutions and AWS Services.


Gold: Signal AI

Silver: Synthesia

Bronze: TrueLayer


“Sustainability Champion”: Startups at any stage that have leveraged technology for the betterment of society or the environment.

Gold: Basecamp Research

Silver: BioSimulytics Ltd

Bronze: Sellalong


“Go-To-Market Innovator”: Startups at any stage that have won customers and secured partnerships through leveraging AWS Programmes.

Gold: Snyk

Silver: Quidini

Bronze: GPS


“Software Startup Founder of the Year”: Founders who have been instrumental in taking their startups to new heights, disrupting an industry or winning new customers and securing strategic partnerships.

Gold: Humanising Autonomy – Maya Pindeus

Silver: Novatiq Solutions Ltd – Tanya Field

Bronze: Akoova Ltd – Osvaldo Spadano



Prizes


There will be three Winners for each Category. Winners will receive the following prizes:

Gold Award (1st place): Dedicated case study on AWS website, feature in one blog article on AWS Startups blog, a 45-minute speaking slot at the AWS London Summit, 30-minute to one hour 1:1 strategic meeting with Amazon or AWS executive.
For the “Rising Star” Category only, the Gold Award includes $25,000 of AWS Activate Credits*.

Silver Award (2nd place): Feature in one blog article on AWS Startups blog, 45-minute speaking slot on the AWS Startups podcast or Startup Loft event, invitation to exclusive skills Masterclass session for up to 5 of the Winner’s team members hosted by AWS and AWS Partners, 30 minutes to one hour 1:1 strategic meeting with a member of AWS Startups team.
For the “Rising Star” Category only, the Silver Award includes $10,000 of AWS Activate Credits*.

Bronze Award (3rd place): Feature in one blog article on AWS Startups blog, invitation to exclusive Masterclass session for up to 5 of the Winner’s team members hosted by AWS and AWS Partners, 30 minutes to one hour 1:1 strategic meeting with member of AWS Startups team.
For the “Rising Star” Category only, the Bronze Award includes $5,000 of AWS Activate Credits*.

All Winners will be invited to an AWS networking event.

AWS reserves the right to substitute the prize (or portion thereof) for a prize of comparable or greater value at AWS sole discretion.

(*) AWS Activate Credits are subject to the following AWS Activate Terms & Conditions
https://aws.amazon.com/activate/terms/


Judges


Marta Naidenova, VC Investor at Atomico
John O’Dea, CEO at TechIreland
Lucy Read, UKI B2B Startups Leader at AWS
Holly Bennett, Head of Ecosystem and Portfolio Development at Accel
Stephen Nundy, Investment Partner & CTO at Lakestar
Soha Hohnecker, Head of EMEA Startup Marketing at AWS
Laurence Butler, Global Senior Director, Partnerships at HubSpot
Flavilla Fongang, Brand Advisor and Founder at 3 Colours Rule
Steve Thair, CTO & Co-founder at DevOpsGroup
Mairead O’Connor, Exec for Cloud Engineering at AND Digital
Register now