Date
Wednesday,
February 7, 2018
Time
10:00 - 17:00
Registration at: 08:30
Location
Westminster Bridge - County Hall Belvedere Road London SE1 7PB
AWS Retail & Hospitality Online Talks
Register to Watch On-Demand
Building an E-Commerce Business on AWS
Level: Introductory
This session will review design principles and considerations when developing your e-commerce solution on AWS. Hear how Popsa, a machine learning start-up, built its e-commerce solution on AWS; and how AO.com, an online retailer of electrical goods, migrated a bespoke e-commerce platform into AWS. Discover what the cultural impact was, and what the future holds.
Store of the Future: Smart Shopping
Level: Introductory
In this session, we’ll look at market trends and the potential and challenges of creating more engaging customer experiences in store as well as different shopping models e.g. just walk out. The session will also talk through the commercial practicalities of making bricks and mortar stores 'smarter' and what that can mean for different size stores and types of retailers.
From Monolithic to Microservices
Level: Intermediate
In this session, we’ll discuss the benefits of moving from monolithic to micro-services application architectures, and examine where micro-services can be used. We’ll share common transition strategies and relate them to the specifics of e-commerce and retail workloads, using customer examples. You’ll learn how to build micro-services using AWS services, and get a better understanding of the role of data storage, API endpoints and service discovery. Plus, you can learn from the real-life experience of Digital Goodie, an online retailing platform for connected commerce.
Level: Intermediate
A key challenge faced by retailers is how to form an integrated single view of their customers across multiple retail channels to better understand purchasing behaviours and patterns. In this session, we’ll present a solution that merges web analytics data with customer purchase history based on AWS API Gateway, Lambda, and S3. Learn how to track customer purchase behaviours across channels to better predict future needs and make relevant, intelligent recommendations.
Engaging Customers with Virtual Hosts Using Amazon Sumerian
Level: Intermediate
A great customer experience implies that your brand provides an engaging and personalized experience throughout the customer journey. Are you considering a virtual host to greet customers, answer common questions and introduce your company's services and offerings? In this session, we’ll show you how Amazon Sumerian can create immersive and interactive 3D experiences by allowing you to build a scene with a Host that acts as a concierge for your customers.
Accelerating Mobile App Data Synchronization and Real-Time Data Development with GraphQL
Level: Intermediate
Join us for an overview of AWS AppSync, a fully managed GraphQL service, and listen as Tom Bray, Chief Architect at Ticketmaster, shares his experience of deploying GraphQL. Tom will highlight the challenges of switching from REST to GraphQL, the benefits Ticketmaster has realized, and the new capabilities that GraphQL has unlocked.
Level: Deep Dive
In this webinar, you’ll learn how to reduce time-to-market when building or expanding your mobile presence with AWS services. Quickly onboard users of your ecommerce platform and manage identities and access controls. Engage and increase user retention with push notifications, messaging, analytics, and campaigns. Learn more about managing access to your APIs with a serverless back-end architecture, and test your apps on a broad array of devices to ensure quality releases.
Using Data to Delight and Retain Customers with Machine Learning
Level: Deep Dive
Unique engine recommendations give customers a shopping experience in which the most relevant products are displayed real time. By enhancing your online store's user experience with personalised recommendations, you’ll need to select an algorithm that will help you with product discovery and to enable larger order sizes that can lead to increased sales.
Featured Speakers
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Tom Bray, Chief Architect, Ticketmaster
Tom Bray is the Chief Architect at Ticketmaster and author of Getting Started with React Native (Packt Publishing). His role is to identify and drive adoption of technologies like React Native, GraphQL and AWS Lambda that can help Ticketmaster deliver value to fans and clients faster.
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Monica Lora, Senior Solutions Architect, AWS
Monica Lora is a Senior Solutions Architect at AWS. She has over 15 years of experience in IT including development, operations, architecture, IT management and research.
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Carl Phillips, Director of Group IT, AO.com
Carl is the Group IT Director for AO.com, a UK and European online electrical retailer. He is passionate about people and technology, and has spent 13 of his 16 years’ professional experience in the e-commerce space.
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Ville Takanen, VP Engineering, Digital Goodie
Ville leads Digital Goodie’s engineering organisation. Before joining Digital Goodie, Ville worked as Director of Technology for software company Appelsiini, which was later acquired by Elisa. There, he created the company’s software development and quality methodology and led its transition to an agile production model.
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