Deep Dive on Amazon SES - What's New
Email is one of the most popular channels for communicating with users to increase engagement and drive business objectives, but measuring the effectiveness of email campaigns can be challenging. Amazon SES offers not only a robust and highly scalable platform for sending a high volume of emails, but also provides additional features to help assess the effectiveness of email campaigns. In this webinar, attendees will learn about the new capabilities in Amazon SES to help email senders with data about deliverability metrics, opens, and clicks, along with dedicated IP pools to help run more effective email campaigns.
When: November 07 | 12:00 PM - 12:40 PM PT | 3:00 PM - 3:40 PM ET
• Understand the importance of sending email to engage with customers
• Learn about the importance of deliverability metrics such as opens and clicks for optimizing your email strategy
• Understand the importance of dedicated IP pools for protecting your representation as an email sender
Who Should Attend: Developers and marketers involved in email campaigns as part of their business and application strategy
Speakers: Kadir Rathnavelu, Sr. Product Manager, AWS Messaging and Targeting