Driving User Engagement with Amazon Pinpoint
In order to drive the success of an application, developers, marketers, and business executives need to run a combination of targeted and direct messaging programs across email, SMS and mobile push messaging channels. This combined with application and messaging analytics will result in higher user engagement which in turn will contribute to improving the key performance indicators of the business. Developers and marketers need a solution that helps them to run and measure targeted campaigns or define direct (transactional) messages to users across a variety of channels that will entice them to engage with the application. In this tech talk, you will learn how Amazon Pinpoint can now run campaigns across channels including mobile push, SMS, and email to provide an integrated communications system for implementing cross channel user engagement activities and measuring user and app analytics to further optimize performance and improve business KPIs.
When: July 13 | 10:30 AM - 11:10 AM PT | 01:30 PM - 02:10 PM ET
• Understand the importance of user engagement to application success for developers and marketers
• Learn how multi-channel communications can be implemented for developer and marketing campaigns
• See how user and app analytics can be used to drive campaign and app success
Who Should Attend: Developers and Marketers
Speakers: Georgie Matthews, Product Manager, Amazon Pinpoint