Accelerate innovation in retail
The future is here, and retailers need to think and do differently—from personalizing customer experiences to broadening logistical capabilities to reducing friction across their value chain. AWS and Amazon Pay, born from the most innovative retailer in the world, empower retailers to offer convenient, frictionless customer experiences and smooth shopping online or in stores.
AWS Retail customer successes
Trusted by leading retailers around the world
Find out how AWS is helping retailers achieve their business goals
Petco brings greater convenience and personalization to pet parents
See how Petco, with 1,500 US locations, is using AWS to add new features to its website and inventing better ways to help pet parents get the products and services they need.
Neiman Marcus increases new application speed to market by
50 percent on AWS
Find out how Neiman Marcus built a serverless architecture using AWS Amplify and AWS AppSync to speed up application development time and increase speed to market by 50 percent.
Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect
See how Morrisons, a leading UK grocer, migrated its contact center to Amazon Connect in 8 weeks, creating a new customer experience and becoming operationally self-sufficient.
AWS Retail services and partners
Proven born-from-retail, built-for-retailers solutions
AWS accelerates digital transformations with purpose-built offerings for retailers
Featured solution areas
AWS technologies and services provide value across the entire spectrum of retail IT operations
Retail overview
Building on 25 years of innovation in retail and consumer services and driven by a relentless customer obsession, AWS empowers you to create exceptional experiences built for the future of retail.
Smart store
AWS smart store solutions empower you to reinvent the store experience, providing a fast, frictionless shopping experience that delights customers while driving operational efficiency and IT agility.
Digital commerce
AWS enables you to focus on what matters—providing compelling experiences that attract customers, drive sales, and deliver flawless fulfillment—on a fast, flexible cloud platform built for the future.
Intelligent supply chain
AWS offers scalable data and ML-based services to help retailers capture intelligent insights, optimize supply chain operations, and automate execution to achieve unmatched efficiency and resiliency.
Immersive technologies for retail
Cutting-edge solutions like 3D, AR, and VR are changing the retail landscape and offer seemingly unlimited potential to connect with customers through unique, memorable, and interactive experiences.
Driving ethical commerce in retail
Consumers are looking for more ethical commerce. Learn 7 ways technology can accelerate initiatives to do good, drive a competitive advantage, and generate good will with stakeholders and consumers.
AWS Retail Competency Partners
Offering innovative solutions to accelerate retailers' modernization journeys across the enterprise.