Innovation at work (at Formula 1)
Learn how Formula 1 transformed 1,500 data points per car per second and 65 years of historical race data into captivating insights for fans—without driving costs and complexity off the track.
Accelerating cloud transformation to feed data-hungry fans
Cloud transformation is key to the success of Formula 1’s fan-centric business. In order to accelerate that transformation, Formula 1 made the decision to move the vast majority of its infrastructure from on-premises data centers to AWS. Formula 1 sought to enhance its race strategies, data tracking systems, and digital broadcasts through a wide variety of AWS services—including event-driven, serverless computing and analytics.
Giving race fans a bigger rush
The company’s data scientists are training deep-learning models to extract critical race performance statistics and make better race predictions, giving fans more access to the inner workings of the sport. The data-rich, real-time metrics delivered by AWS machine learning and analytics services have literally changed the way Formula 1 fans and teams experience racing.
Driving bigger results across a 500M fan base
Today, Formula 1 relies heavily on AWS technology to power its digital experiences for casual enthusiasts and professional engineers alike. Fans get an all-access pass to statistics that make them feel like part of the racing team. And the company itself benefits from both a more engaged fan base and advanced simulations its aerodynamics team uses to develop next-gen car design rules. That’s the impact of innovation on AWS.
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