Customer Engagement in the Age of Digital Transformation
The rise of the digital consumer has led to an explosion of data collected across all touchpoints in the financial services industry. Real-time online interactions are the new normal. To engage Millennial customers, marketers must leverage innovative solutions. In fact, 75% of Millennials don’t receive many offers from their bank and 43% feel their bank doesn’t communicate through preferred channels. Omni-channel strategies can help you successfully engage your customers with real-time interactions as well as outbound campaigns. In this webinar, learn more about how Amazon Web Services (AWS) and FICO can help you build better customer engagement.
Join this webinar to learn:
- How to use existing customer data to predict future behavior.
- The benefits of using predictive analytics to create user profiles to leverage in real time.
- How you can model outbound and real-time customer interactions to create a single campaign.
When: Available On Demand (please register to view)
Who Should Attend:
This webinar is intended for CEOs, CMOs, COOs, BI Leaders, SVP/VP of Sales and Marketing and Business Intelligence system users.
AWS Speaker: Peter Williams, Partner Technology Lead
FICO Speaker: Manish Pathak, Director, Product Management