Customer obsession isn't an option for brands. It's imperative. And that obsession starts with customer data, which brands must own and master. With the convergence of stricter digital privacy regulations and end customer's ever-increasing demand for transparency, choice and control, Customer 360 (C360) has become a business imperative to competing in the Experience Economy.

Join this session to hear from Officeworks' and discover the success they are driving from their investment in Customer Data & Analytics culture, capabilities and Personalisation at Scale. We also welcome our premier partner Deloitte, as they dive deep with Officeworks on the strategic objectives of their data & analytics journey, friction points, and the impact it has had on their customers and end-users.

Featured Speakers

Revital Rosenberg

Revital Rosenberg, Head of Data, Analytics and Insights, Officeworks

Revital is an experienced leader in the Data and Analytics field, with more 20 years of experience in drawing insights and value of data. Revital has played a strong role in promoting data culture throughout her career, including her current role where she is Head of Data and Insights at Officeworks.

Niamh O’Donoghue

Niamh O’Donoghue - Partner, Deloitte Australia

Niamh is a Partner in Deloitte’s Data & AI practice. She has over 15 years’ experience working with clients to successfully transform their businesses into insight driven organisations, holistically addressing the organisational, cultural and technology requirements. Niamh specialises in the delivery of cloud data and analytics platforms driving AI use cases in Retail, Power Utilities and FSI.

Niamh O’Donoghue

Das Ganamanas, Analytics Business Development Lead ASEAN, AWS

Das has over 18 years of experience in the data and analytics domain. He currently leads business development for AWS Analytics & Big Data in ASEAN, helping customers build modern data platforms and enabling data democratisation and data monetisation initiatives. He holds an MBA and a Bachelor’s degree in Engineering.


Time Session
11:00 – 11:10 AM Welcome and AWS perspective on C360
11:10 – 11:25 AM Officeworks' journey to an analytics platform driving personalisation at scale
11:25 – 11:35 AM Deloitte fireside chat with Officeworks
11:35 – 11:45 AM Audience Q&A


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