At a glance
About Merkle
Merkle connects data so brands can connect with their customers. Merkle’s mission is to drive business value for our clients by enabling meaningful customer experiences and relationships using data and AI.
Date & time
Overview
Overview
About AWS Marketplace
AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive security architecture across your AWS and on-premises environments.
Overview
Speakers
Brian Stavis
Global Category Lead, Digital Customer Experience, AWS Marketplace
Sunil Rao
Senior VP of Analytics, Merkle
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Details
Description
In today’s “expectation economy,” it’s more important than ever for brands to understand what kinds of customer experiences drive the highest value.
Merkle connects data, so brands can connect with their customers. Gain a competitive advantage and improve your marketing results by leveraging Merkle's expertise in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty and promotions.
Listen in on this special conversation with Sunil Rao, Senior VP of Analytics at Merkle, and AWS, as well as a hands-on solution demonstration.
You will learn how to
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Empower analytics teams to mine the data and generate actionable insights using cloud-based data science platforms.
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Drive meaningful, personalized customer interactions through paid media as well as the organization’s own website.
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Future-proof your media planning and data governance for a world without third-party cookies.