At a glance
About AWS Marketplace
AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS.
Date & time
Overview
Overview
About LiveRamp
LiveRamp is recognized worldwide for its industry-leading online and offline consumer identity and data collaboration services, which are supported by an extensive global data and media partner ecosystem.
Overview
Speakers
Brian Stavis
Global Category Lead, Digital Customer Experience, AWS Marketplace
Chelsea Wadsworth
Director Cloud Alliances, LiveRamp
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Details
Description
Every brand wants to deliver personalized messaging, but they must also manage customer expectations, dying consumer identifiers like cookies, and data privacy. Identity services are foundational marketing and the key to creating unified customer views in a privacy-safe, future-proof way.
LiveRamp enables marketing stakeholders to collaborate and connect customer data in your cloud without ever having to share or expose personal identifiable information (PII).
Join Chelsea Wadsworth, Director of Cloud Alliances for LiveRamp, and Brian Stavis, Global Category Lead, Digital Customer Experience, AWS for a special conversation and hands-on solution demonstration.
You will learn how to:
-
Accurately consolidate data for a single view of the customer in a CRM/CDP/MDM application.
-
Safely enrich the customer record with needed second- and third-party attributes.
-
Grow audience reach despite the loss of cookies while complying with global privacy regulation.
-
Increase the delivery of insights across the organization by creating durable data workflows.