At a glance
Overview
Forrester Consulting conducted a Total Economic Impact™ (TEI) study to examine the potential business opportunity and return on investment (ROI) ISV partners may realize by building and scaling an AWS Marketplace offering.
Featured content
Featured content
Featured content
Download the study to learn how you can accelerate and grow your business with AWS Customers in AWS Marketplace.
About the study
The purpose of this commissioned study is to provide potential and existing ISV partners with a framework to evaluate the potential business opportunity associated with leveraging AWS Marketplace. Forrester interviewed 12 existing AWS Marketplace ISVs and surveyed an additional 60 ISVs with experience building, managing, and commercializing an AWS Marketplace listing.
Who should download
ISVs evaluating the potential financial impact and subsequent partner business opportunities in AWS Marketplace.
Authors
The name of Speaker 1. You can have up to 24 speakers. Unused tokens should be deleted.
The position, company of Speaker 1. You can have up to 24 speakers. Unused tokens should be deleted.
The name of Speaker 2. You can have up to 24 speakers. Unused tokens should be deleted.
The position, company of Speaker 2. You can have up to 24 speakers. Unused tokens should be deleted.
The name of Speaker 3. You can have up to 24 speakers. Unused tokens should be deleted.
The position, company of Speaker 3. You can have up to 24 speakers. Unused tokens should be deleted.
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Details
Description
B2B buying preferences often closely trail B2C buying preferences. Perhaps the most apparent example of this phenomenon in recent years has been the growth of B2B marketplaces for everything from software-as-a-service (SaaS) applications to technology services. Forrester estimates that the adoption of such marketplaces quadrupled in 2021 alone and is poised for continued growth in 2022.
The purpose of this study is to provide potential and existing ISV partners with a framework to evaluate the potential business opportunity associated with leveraging AWS Marketplace.