Media & Entertainment technical and business decision-makers in the streaming, broadcast, and direct-to-consumer space have come under sharp pressure to choose the right cloud solution and partner to underpin business objectives of generating prized content, optimizing media supply chains, and competing for audience attention.

In June 2023, AWS Marketplace commissioned Forrester Consulting to evaluate the role of cloud solutions in the Media & Entertainment industry. Forrester conducted an online survey with 623 respondents and 6 in-depth qualitative interviews with technology strategy decision-makers at global organizations to explore this topic.

Read this Forrester study to gain insights on why modernizing core applications and technology infrastructure is critical as Media & Entertainment firms navigate the uncertainty ahead while managing consumer expectations.