The most important customer journey – the one you lead. The customer journey is a series of moments - before, during and after the purchase - each one a decision for the customer and opportunity for retailers. Every experience must be earned and each choice guided. Which is why journeys are 30% more predictive of customer satisfaction and 15% revenue opportunity if executed well.

Over the years, Amazon.com has taken learnings at large scale and adopted agile practices along with the use of AWS Technology to drive significant efficiencies in their e-commerce ecosystem including real time recommendations, extreme Automation, last mile deliveries using data, reduce wastage with a seamless Continuous Buying process, decrease packaging costs, tracking customer journey and much more.

In this session we will share with you Amazon.com’s journey in online retail and how innovative companies adopted AWS services to develop solutions which can help retailers mobilize their businesses in this trying times.

Also, hear from our partners in Malaysia who will share how you can enable digital transformation at scale and how their solutions helped SMB retailers to:

• Accelerate their business management processes
• Manage current social distancing in retail outlets
• Engage with customers digitally in local language
  
  

Speakers:

• Santanu Dutt, Head of Technology, ASEAN, AWS
• Vincent Lee, CEO of Wavelet and Bigledger
• Victor Jong, CEO & Founder of Trinity Wizards
• Hanafiah Hassan, Managing Director of Enovade