Data is at the forefront of every decision that an organization makes. Leveraging only data from inside your organization might provide an incomplete picture, and make it impossible to get to deeper level insights. This workshop will provide attendees with a comprehensive understanding of how organizations can use third-party data to accelerate their data analytics pipeline and how data enrichment enables actionable insights, reduces resource constraints, and improves decision-making.

This workshop will provide attendees with a comprehensive understanding of how businesses are leveraging AWS Data Exchange for Amazon data files and Yelp relevant business information and review data to create actionable insights to gain a competitive advantage, inform strategic decisions, and drive scale. Through hands-on exercises involving the Local Business Attributes, Intel and Full Review data product from Yelp, attendees will learn how to analyze their marketplace and customers to ultimately grow their business.