Broadcast Date: February 27, 2020

Level: 200

Marketers and their technology partners must continue to have communication channel options to meet a variety of end customer’s preferences. Customers continue to prefer SMS for both transactional messaging (like password resets or MFA) or marketing campaigns to stay connected to their brands. Learn more about this powerful channel and how AWS Pinpoint enables standalone automated campaigns or integrates with existing marketing workflows.

Learning Objectives

  • Learn about SMS as a marketing communication channel
  • Learn about how AWS Pinpoint's flexibility enables standalone campaigns or integration into your existing marketing workflows
  • Learn about AWS Pinpoint's trustworthiness addresses deliverability, reporting, and compliance

Who Should Attend?

Marketing, Technologists, IT, Developers


  • Zach Barbitta, Senior Product Manager, AWS

Learn More

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