Accelerate innovation in retail

The future is here, and retailers need to think and do differently—from personalizing customer experiences to broadening logistical capabilities to reducing friction across their value chain. AWS and Amazon Pay, born from the most innovative retailer in the world, empower retailers to offer convenient, frictionless customer experiences and smooth shopping online or in stores.

AWS Retail customer successes

Trusted by leading retailers around the world

Find out how AWS is helping retailers achieve their business goals