
AWS AT NRF 2023
Accelerate innovation in retail
At NRF 2023: Retail's Big Show, AWS showcased unified commerce in action through AWS, Amazon, and partner technology demonstrations. We curated 40 Retail TechTalks to showcase experiences with breakthrough technology, the latest in retail trends and technologies, and more. Content from a selection of these sessions can be found below.

Connect with AWS retail experts
AWS Big Ideas sessions
Hear from our customers and AWS Partners who participated in the AWS Big Ideas sessions.

Composable commerce allows Chico’s to deliver seamless brand experience across all channels
- Molly Langenstein, CEO & President, Chico’s FAS Inc.
- Jay Topper, Chief Digital Officer, Chico’s FAS Inc.
- Faisal Masud, CEO, Fabric
- Krithika Ganesamoorthi, Global Partner Solutions Architecture Leader for Consumer Verticals, AWS

Building and deploying a mobile POS and RFID solution on AWS
- Ben Pivar, CIO, Carter’s
- Justin Honaman, Head of Worldwide Consumer Products & Retail GTM, AWS

Neiman Marcus’s cloud journey to transform luxury retail on AWS
- Vijay Karthik, SVP and Chief Technology Officer, Neiman Marcus Group
- Sriram Vaidyanathan, VP of Product Deployment & Engineering, Neiman Marcus Group
- Justin Honaman, Head of Worldwide Consumer Products & Retail GTM, AWS

How Just Walk Out technology by Amazon is evolving the customer journey
- Jon Jenkins, VP of Physical Stores for Just Walk Out technology by Amazon, AWS
- Chris Ludy, SVP, Digital, Food Services, Compass Digital
FEATURED DEMOS AT NRF
Unified commerce in action
Your customers are on a journey, and they engage you at their convenience. They may start, continue, and finish their journeys in your stores, on the web, and, increasingly, on mobile or social channels. You want to be a great companion on those journeys, and AWS can help.

Experience the store of the future
Elevate the retail experience with Just Walk Out technology by Amazon, and offer your customers the most innovative physical store shopping experiences, enabled by computer vision, sensor fusion, and deep learning. At NRF 2023, just walk into the AWS booth to experience Just Walk Out technology by Amazon.

Understand the evolution of digital customer experience
Learn how AWS and its partners deliver the most compelling digital shopping experiences across digital channels. From livestream shopping, augmented reality, and virtual try-on to headless commerce and expedited checkout, AWS helps you stay at the cutting edge of industry innovation.

Know your customer across physical and digital channels
Understand your customers across channels with transactional and behavioral insights. You may know your customers online, but how about in the store? AWS powers personalization and predictive intelligence by augmenting your digital analytics with in-store video analytics and intelligent customer data platforms (CDP). We create deep insight on customer behaviors to unlock more personalized and profitable consumer experiences.

Optimize the retail value chain from planning to the last mile
Predict demand, build assortments, and deliver on customer expectations with solutions powered by AWS. AI/ML has transformed how retailers buy, sell, and deliver products. At NRF 2023, planning, forecasting, supply chain, and store experts help retailers learn how they can optimize every segment of the supply chain, from initial plans to fulfilling the last mile, using solutions from AWS and our partners.

Retail Orphan Initiative (RetailROI): SuperSaturday at NRF 2023
AWS proudly sponsored RetailROI SuperSaturday 2023. The purpose of RetailROI is to raise awareness and provide real solutions for the more than 400 million vulnerable children worldwide.
AWS RETAIL CUSTOMER SUCCESS
Trusted by leading retailers around the world

Best Buy selects AWS as its strategic cloud provider
Consumer electronics retailer teams up with AWS to further unleash the innovative work of its technology teams and advance its mission to create world-class digital experiences for its customers.

Under Armour selects AWS as its preferred cloud provider for SAP environments
One of the world’s leading athletic performance brands moves business-critical SAP workloads to AWS to increase reliability and scalability and accelerate digital transformation.

Richemont selects AWS as its preferred cloud provider to drive product innovation
Global luxury goods leader modernizes its infrastructure with AWS to offer exclusive customer experiences and drive efficiencies across its global operations.

Zalando selects AWS as its preferred cloud provider
Europe’s largest online fashion and lifestyle platform uses AWS machine learning technology to innovate faster and redefine the online shopping experience.

Mercado Libre selects AWS as its primary cloud provider to accelerate growth and transformation into a data-driven company
Latin America's most valuable company by market capitalization turns to AWS to improve scalability, respond to consumer trends, and transform online commerce and payments.

Pick n Pay selects AWS as its strategic cloud provider
Pick n Pay becomes the first sub-Saharan African retailer to complete an all-in migration to AWS.
AWS Services and Partners
Comprehensive, purpose-built retail solutions
FEATURED SOLUTIONS
AWS and AWS Partners offer a variety of cloud retail solutions, software, and tools to harness insights from data at scale. Whether you’re buying a solution or building your own, innovative services from AWS empower you to transform and modernize faster, securely, and at scale.
AWS retail solutions
Browse curated solutions across common use cases for the retail industry, including advanced data insights, customer engagement, digital commerce, merchandising and planning, smart stores, and intelligent supply chain.
AWS Retail Competency Partners
Discover purpose-built retail solutions and services from an extensive network of industry-leading AWS Partners who have demonstrated technical expertise and customer success in building solutions on AWS.
Retail solutions in AWS Marketplace
AWS Marketplace offers a curated list of third-party retail solutions that help brands accelerate innovation, optimize operations, and improve business insights. AWS Marketplace can help you easily discover, procure, deploy, and manage cloud technology and data management solutions that are purpose-built for the industry.
MACH Alliance
A MACH architecture, which stands for microservices, API-first, cloud-native, and headless (MACH), gives companies a deeper level of agility, allowing them to deliver new features to their customers at speed. Come see us to learn how employing a modern architecture for retailers helps facilitate rapid change and innovation.