Use artificial intelligence and machine learning to react to market opportunities and risks faster than the competition.
Consumer packaged goods (CPG) companies are inundated with data from all points of the enterprise. There’s marketing data from web browsing, social media channels, and advertising, as well as sales, margin, and valuation data from finance. Meanwhile, there’s information from manufacturing plants, supply chain partners, and a plethora of data from retailers about everything from merchandising to product returns.
CPG companies are challenged to make sense of all of this data and put it to work, CPG companies need to use artificial intelligence (AI) and machine learning (ML) solutions to recognize patterns in data and react faster to market opportunities and risks faster than the competition. Read this eBook to learn about:
- The history of AI/ML and the benefits it can provide to CPG companies
- Specific use cases across the lifecycle of a brand from product development to the retailer or consumer’s doorstep
- How to get started on your AI/ML journey.
Download the eBook now to learn how AI/ML can help your CPG company can act with the agility of a start-up.