Amazon Connect in Canada's Public Sector

Webinar on demand

About the webinar:

Amazon Connect is an easy-to-use, omnichannel cloud-based contact centre that helps you provide engaging citizen service experiences at a lower cost. As of March 31, 2021, Amazon Connect is now available in Canada, supporting the regulatory and compliance expectations of the Canadian public sector.

Join us in this webinar to learn how public sector organizations are implementing Amazon Connect to reduce costs, streamline operations, enable and accelerate innovation, and increase agility. Learn from Sanaz Vafaei, manager of cloud engineering and artificial intelligence (AI) at the British Columbia Automobile Association (BCAA), who migrated their Roadside Assistance Contact Centre to Amazon Connect. Through this quick and easy migration, BCAA improved the customer and agent experience, while leveraging machine learning to analyze service calls to better categorize caller needs.

What you will learn:

  • How federal, provincial and municipal governments, educational institutions, healthcare organizations, and nonprofits use Amazon Connect to help millions of customers daily
  • How the launch of Amazon Connect in the AWS Canada (Central) Region aligns with public sector data residency and security requirements
  • How public sector organizations increase agility, reduce costs, and easily scale unpredictable demand with cloud contact centres
  • Why Amazon Connect drives better experiences for customers, agents, and managers


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Sheila Smith

Principal Enterprise Sales Specialist, Amazon Connect

Amazon Web Services (AWS)

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Sanaz Vafaei

Manager of Cloud Engineering & AI

British Columbia Automobile Association (BCAA)

Register to access the webinar: