About the Event

App development is an essential capability for your growing startup. To build an app that’s robust, functional, and scalable takes the best of both front-end and back-end development. AWS offers tools to help you achieve both. This virtual, 3-day event serves as your introduction to best-practices for cloud-based app development. You’ll hear customer highlights, and glean information from a lecture-based curriculum—all aimed at introducing you to technologies that expedite and simplify app production. You’ll learn to develop and host full-stack applications using serverless technologies, containers, and we’ll explore the intersection of mobile and cloud computing through presentations and interactive workshops.


AWS Online Event: Modern Applications for Startups

Tuesday - Thursday, June 15 - 17, 2021

Event Agenda

Three Days of Content

Breathe life into your idea and find the footing you need to continue developing and refining your app. On day one of the event, get an introduction to AWS Amplify and its new developer-friendly UI, with insights on how to add secure authentication to your app and define your data model in clicks.
AWS serverless services give you the ability to build and scale without needing to think about managing infrastructure like servers and networking. We’ll show you the fundamentals of serverless applications, from understanding compute services like AWS Lambda, to how you can build API and event driven applications to meet almost any scale.
Structured correctly, containerization is a streamlined way to scale your startup and a cost-efficient method for deployment. Whether you’re beginning to build your first container or expanding your knowledge of containers, on day three of the event you’ll gain new insights and tactical processes you can put into action immediately.

Agenda Details

  • Day One
  • Day Two
  • Day Three
  • Day 4
  • Day 5
  • Track6 Session 1
  • Track7 Session 1
  • Track8 Session 1
  • Track9 Session 1
  • Track10 Session 1

Day One

9:00 AM - 9:45 AM PT

Welcome, Intros & High Speed Development: Building an Extensible MVP
Speaker: Vinay Arora - Startup Solutions Architect, AWS

Two factors matter more than anything else when building your MVP: early time-to-market and experimentation. The faster you build it and the more you refine it, the more viable (and impressive) your app will be to users and investors alike. We’ll show you how to use AWS Amplify to rapidly build and iterate the essential features of your app. More important, you’ll establish a foundation that scales alongside your app once you’ve begun to gain traction. You’ll also learn how three fast-growing startups—Busby, Credit Genie and All of Us Financial— made early, crucial decisions to get their MVP off the ground, and how they’re scaling beyond it to support significant growth.

9:45 AM - 10:30 AM PT

How Credit Genie Launched their MVP with AWS
Speakers: Jenna Pederson - Senior Developer Advocate, AWS and Alex Kates - Senior Software Engineer, Credit Genie

It's a familiar startup story—friends have an idea, they decide it’s worthwhile, they build an MVP, take it to market, and work on growing the business. But what you don’t always hear is how it all came together. It took hours of research, frustrating conversations about how to approach the build, confusion about which technologies to use—the list goes on. Hear how fast-growing startup Credit Genie made early, crucial decisions to get their MVP off the ground, and learn how they’re scaling beyond it to support significant growth.

10:30 AM - 10:35 AM PT

Break

5 minute break

10:35 AM - 11:15 AM PT

AWS Amplify for Faster Backend App Development
Speaker: Ali Spittel - Senior Developer Advocate, Amplify

You need developer-friendly tools to build a user-friendly app. Get familiar with AWS Amplify’s new developer UI, which accelerates backend development, even if you are new to AWS or the cloud. Learn how to use the Admin UI to model your data and add secure authentication to your app in clicks, authorization, and user management. Then, we’ll look at how to integrate the backend with the Amplify CLI using generated infrastructure-as-code. Plus, you’ll learn to manage app users and content outside the AWS Management Console quickly and easily.

11:15 AM - 11:55 AM PT

How to Build a Real-Time, Offline-First App
Speaker: Kyle Lee - Senior Developer Advocate (Mobile Applications), AWS

Real-time and offline-first applications provide an enhanced user experience—one that’s increasingly vital for modern web and mobile apps. With managed real-time updates, AWS Amplify DataStore can push real-time data updates over Websockets to millions of clients. DataStore provides local data access when devices go offline, synchronizing data and managing conflict resolution when they’re back online. We’ll show you how to build a real-time, offline-first application using AWS Amplify DataStore and you’ll leave with fresh ideas for your next build.

11:55 AM PT

Wrap-Up and Thank Yous
Speaker: Vinay Arora - Startup Solutions Architect, AWS

Thank yous and sign-off

Day Two

9:00 AM - 9:30 AM PT

Welcome, Intros and An Intro to Serverless for Startups
Speaker: Cullen Dejean - Startup Solutions Architect, AWS

For startups, your early days are filled with tradeoffs on where to invest time and money. When it comes to technology, you want the best scale and performance for the work involved in building and managing your applications. With serverless technologies, you can get the best of both worlds; automatic scalability, built in high availability, and greatly reduced operational burden, with a tightly aligned pay for what you use model. In this session, we’ll show you how to think like a serverless-first organization and how to get started building your first serverless application.

9:30 AM - 10:15 AM PT

Simplifying Data Processing to Enhance Innovation with Serverless Tools
Speaker: James Beswick - Principal Developer Advocate (Serverless), AWS

Data processing is an important part of any web application. Your ability to ingest, process, and act upon data is critical to your go to market strategy. As startups, when planning for data processing, you want an architecture that can seamlessly scale with your application without the overhead of capacity planning as you grow. You also want flexible data processing patterns based on your application needs. With serverless technologies you can choose from real-time processing to asynchronous batch processing, or anything in between. In this session we’ll discuss options for ingesting data and event-driven patterns and services for processing that data.

10:15 AM - 10:20 AM PT

Break

5 minute break

10:20 AM - 11:05 AM PT

Startup Growth through Event-Driven Architecture
Speaker: Talia Nassi - Senior Developer Advocate (Serverless), AWS

As your startup grows, you develop new application features and services to meet the needs of your customers. To accelerate development, you need architectures that allow fast iteration without rewriting code. This session shows how to build serverless applications based around events. Event-driven architectures allow developers to decouple applications into microservices and develop new features without changing existing services. This approach can also help scale your applications and minimize the amount of custom code needed.

11:05 AM - 11:50 AM PT

Building serverless applications with infrastructure as code
Speaker: Eric Johnson - Principal Developer Advocate (Serverless), AWS

Many developers build their first serverless application in the AWS Lambda console. While great for learning, this is not a scalable method for building serverless applications. In this session, learn how to move from the console to the AWS SAM framework. See how to construct serverless applications that can be versioned and deployed repeatably across multiple environments. Learn how to develop, debug, and deploy your serverless applications with the command line. By the end of this session, you'll understand how to start building a serverless application on your laptop and take it to production without leaving your favorite IDE.

11:50 AM PT

Wrap-Up and Thank Yous
Speaker: Cullen Dejean - Startup Solutions Architect, AWS

Thank yous and sign-off

Day Three

9:00 AM - 9:10 AM PT

Welcome, Intros, and Why Startups Need Containers
Speaker: Nisha Nadkarni - Startup Solutions Architect, AWS

You may understand the basic concept of containers, but are you a little hazy on how they can be useful for your startup? Don’t worry, because we’ll explain why containers are indispensable for young companies. You’ll get a full overview of AWS container services and how AWS is looking into the future to better support our customers. You’ll also learn how customers like Twitter and Snap use AWS Container services to support their business at full scale, as well as how customers Affirm, Duolingo, and Quora leverage AWS container services to meet their demands when in the hyper-growth stage.

9:10 AM - 9:25 AM PT

Demystify ECS: Designed for Simplicity
Speaker: Asha Chakrabarty - Principal Business Development Manager (Containers), AWS

Setting up a container architecture can be complex. We’re here to make it simple. Get an overview of Amazon Elastic Container Service (ECS), our fully managed, native container orchestration tool. With robust integrations into core AWS services, ECS delivers performance at-scale. Learn how ECS makes it simple to oversee and run all your docker container applications in the cloud and/or on-premises - with the new offering of ECS Anywhere, and hear success stories from startups like yours. We’ll also give you a sneak peek into where ECS is going in the future.

9:25 AM - 9:45 AM PT

Working Smarter With Fargate
Speaker: Steven Follis - Principal Container Specialist, AWS

We get it: at this point, you want to spend your resources building your app, not your infrastructure. That’s the beauty of AWS Fargate, a serverless compute engine that works seamlessly with other AWS products, like Amazon Elastic Container Registry (ECR), Amazon CloudWatch, and Amazon EFS. No more managing servers or paying for capacity you don’t need. Plus, we’ll cover how other startups are using Fargate to get the most out of containers, and how you can, as well.

9:45 AM - 10:00 AM PT

Accelerate DevOps Deployments with Proton
Speaker: Daisy Daivasagaya - Senior Business Development Manager (Containers), AWS

DevOps knows how fast things move and how many services need to coordinate when it comes to shipping code. Meet Proton: the first application delivery service for container-based and serverless applications. Get an up-close look at how AWS customers use Proton to manage and maintain their platforms, free up their time and control costs. You’ll learn how to implement Proton within your own architecture, to immediately accelerate deployments.

10:00 AM - 10:05 AM PT

Break

5 minute break

10:05 AM - 10:20 AM PT

Explore EKS: Journey, Roadmap, and Benefits
Speaker: Matheen Raza - Senior Business Development Manager (Containers), AWS

Amazon’s Elastic Kubernetes Service (EKS) provides the flexibility to start, run, and scale Kubernetes applications in the AWS cloud or on-premises. Amazon EKS provides the flexibility of open-source Kubernetes with the security and resiliency of being an AWS managed service. Learn about the development process and upcoming projects, and hear success stories from customers who already trust EKS to run their mission critical applications.

10:20 AM - 10:35 AM PT

Using Containers for Big Data Processing and Machine Learning
Speaker: Xing Wang - Business Development Specialist (Containers), AWS

Many startups that focus on data science and machine learning are deciding to build their own infrastructure, instead of using fully managed services, to maintain the flexibility and leverage the latest offering from the open source communities. We’ll share how AWS container services enables companies that rely on the data-processing engine Spark, the machine learning platform Kubeflow, the workflow management solution Airflow, and other specialized services.

10:35 AM - 10:55 AM PT

Security Best Practices
Speaker: Jeremy Cowan - Principal Container Specialist, AWS

Customers are often asking questions about: Are containers secure? Where do threats come from? And what are the AWS approaches to make Containers run securely? In this session, we'll share how AWS designs Container Services with Security being the #1 consideration. We will also talk about some best practices we have learned along the journey.

10:55 AM - 11:00 AM PT

Break

5 minute break

11:00 AM - 11:15 AM PT

Optimize the Costs of Containers
Speaker: Michael Fisher - Senior Specialist Solutions Architect (Containers), AWS

Structured correctly, containerization is a streamlined way to scale your startup and a cost-efficient method for deployment. We’ll show you how to get the most out of AWS container services no matter what your budget is. We’ll also introduce you to Graviton2, Spot, and AWS Savings Plans, built to give you total transparency and control over spend. Learn how containerization and supported services contribute to a leaner startup.

11:15 AM - 11:30 AM PT

Live Q&A
Moderator: Nisha Nadkarni - Startup Solutions Architect, AWS

Live Q&A with featured speakers from the day's sessions.

11:45 AM PT

Wrap-Up and Thank Yous
Speaker: Nisha Nadkarni - Startup Solutions Architect, AWS

Thank yous and sign-off

Day 4

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Day 5

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Track6 Session 1

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Track7 Session 1

Tab 7 content

Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.

Track8 Session 1

Tab 8 content

Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.

Track9 Session 1

Tab 9 content

Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.

Track10 Session 1

Day 3

Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.

Multiple City Registration

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Venue

Session Proficiency Levels Explained

  • Level 100

    Introductory

    Sessions will focus on providing an overview of AWS services and features, with the assumption that attendees are new to the topic

  • Level 200

    Intermediate

    Sessions will focus on providing best practices, details of service features and demos with the assumption that attendees have introductory knowledge of the topics

  • Level 300

    Advanced

    Sessions will dive deeper into the selected topic. Presenters assume that the audience has some familiarity with the topic, but may or may not have direct experience implementing a similar solution

  • Level 400

    Expert

    Sessions are for attendees who are deeply familiar with the topic, have implemented a solution on their own already, and are comfortable with how the technology works across multiple services, architectures, and implementations

Why Attend?

At this event, you will:
  • Identify application development best-practices
  • See how other startups use AWS app development tools to create scalable applications
  • Learn how to rapidly build and deploy a working Minimum Viable Product (MVP)
  • Explore the benefits of containers and the tools AWS offers to run them

Who Should Attend?

This event is a can't miss opportunity for startups preparing to build an app, or who already have an MVP they need to refine. The 200-level technical content is appropriate for technical co-founders, CTOs, engineers, and developers.
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Speakers

  • EV_daisy-daivasagaya_200x200_Jun-2021.jpeg

    Daisy Daivasagaya
    Senior Business Development Manager (Containers), AWS

  • EV_matheen-raza-daivasagaya_200x200_Jun-2021.jpeg

    Matheen Raza
    Senior Business Development Manager (Containers), AWS

  • EV_xing-wang_200x200_Jun-2021.jpeg

    Xing Wang
    Business Development Specialist (Containers), AWS

  • EV_jeremy-cowan_200x200_Jun-2021.jpeg

    Jeremy Cowan
    Principal Container Specialist, AWS

  • EV_steven-follis_200x200_Jun-2021.jpeg

    Steven Follis
    Principal Container Specialist, AWS

  • EV_micahel-fisher_200x200_Jun-2021.jpeg

    Michael Fisher
    Senior Specialist Solutions Architect (Containers), AWS

  • EV_asha-chakrabarty_200x200_Jun-2021.jpeg

    Asha Chakrabarty
    Principal Business Development Manager (Containers), AWS

  • Alex Kates
    Senior Software Engineer, Credit Genie

  • Talia Nassi
    Senior Developer Advocate (Serverless), AWS

  • Raju Gulabani, VP of Databases, Analytics & AI, AWS

    Raju Gulabani is VP of Databases, Analytics & AI within AWS at Amazon.com. He is responsible for P&<, product management, engineering and operations for Database services such as Amazon Aurora and Amazon DynamoDB, and Analytics services such as Amazon Redshift and Amazon EMR, as well as AI services like Amazon Lex, Amazon Polly, and Amazon Rekognition. Prior to joining Amazon in his current position in 2010, Raju spent four years at Google and built the Google Apps business (now known as G Suite).Earlier in his career, Raju founded an Intel backed Wi-Fi Voice over IP company as well as held engineering management positions at Microsoft.

  • Ryan Kelly, Data Architect, Equinox

    Ryan Kelly is a data architect at Equinox, where he helps outline and implement frameworks for data initiatives. He also leads clickstream tracking which helps aid teams with insights on their digital initiatives. Ryan loves making it easier for people to reach and ingest their data for the purposes of business intelligence, analytics, and product/service enrichment. He also loves exploring and vetting new technologies to see how they can enhance what they do at Equinox

  • Richard Boyd, Cloud Data Engineer, iRobot

    Richard Boyd is a cloud data engineer with the iRobot Corporation’s Cloud Data Platform where he builds tools and services to support the world’s most beloved vacuum cleaner. Before joining iRobot, Richard built discrete event simulators for Amazon’s automated fulfillment centers in Amazon Robotics. His previous roles include cyber warfare systems analyst at MIT and research for the Center for Army Analysis. He holds advanced degrees in Applied Mathematics & Statistics.

Customer Highlights

Epic Logo Image

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Epics Games

Yelp Logo Image

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Yelp

Airbnb Logo Image

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Airbnb

Lyft Image

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Lyft

FAQS


Q: Where is this event?

A: This is a live online event, hosted by AWS.


Q: When is this event?

A: This is a multi-day, multi-track event happening from Tuesday - Thursday, June 15 - 17, 2021 | 9:00 AM PT - 12:00 PM PT | 12:00 PM ET - 3:00 PM ET.


Q: How much does it cost to attend?

A: There is no cost to attend this event.


Q: Who should attend?

A: The 200-level technical content is appropriate for technical co-founders, CTOs, engineers, and developers at early- and growth-stage startups.


Q: Why should I attend?

A: This virtual event serves as your introduction to best-practices for modern app development. You’ll also hear customer highlights, and glean information from a lecture-based curriculum—all aimed at introducing you to technologies that expedite and simplify app production. You’ll learn to develop and host full-stack applications using serverless technologies, containers, and we’ll explore the intersection of mobile and cloud computing through presentations and interactive workshops.


Q: What track, or which days should I attend?

A: Day one will focus on how to rapidly build and iterate your MVP, while day two will focus on increasing your pace of app development and innovation with serverless, and day three will dive into scaling your startup with containers. Feel free to attend all three days, or pop in for the sessions most relevant to your needs.


Q: What if I can’t attend on the date of the event?

A: You should register to receive post-event on-demand slide decks and videos via email, even if you’re busy during the live event.