Achieve Joint Benefits with AWS Marketplace

"Trend Micro is a prime example of how, when deeply embedded, partnerships can create significant competitive advantage for both parties and encourage co-innovation."
-Margaret Adam, Senior Program Director, IDC Channels & Alliances

ISV Participation in Cloud Marketplaces: Lessons from the Trend Micro & AWS Marketplace Partnership

Research from IDC shows that cloud marketplaces have significant implications in how customers purchase and use software and how cloud providers, lSVs, and channel partners go to market.

Cloud marketplaces are a rapidly growing route-to-market for lSVs as they look to meet customer demand for self-service and automated offerings. Trend Micro was an early lSV partner acting as a key launch and development partner on a number of offerings. To date, the partnership has had much success, but has also had to overcome some hurdles, particularly in bringing the sellers (partners and Trend Micro salespeople) along with them.

Download this whitepaper to learn more about how Trend Micro:

• Co-innovates with the AWS Marketplace team to offer complementary features
• Achieves triple digit growth in usage and revenue derived through AWS Marketplace
• Meets & exceeds growing customer demand for dynamic and agile procurement, pay-for-use, and consumption-based pricing models
• Offers digestible and high-touch services in an environment with nuanced traditional, cloud, and hybrid models
• Transforms its sales team and channel partners to sell services through a platform with variable compensation