Innovating with Data for Retailers
Since the advent of the World Wide Web in the 1990’s, the retail experience has evolved from brick-and-mortar and catalogue shopping to omni-channel experiences. Today, consumers demand more of the brands they choose to spend their time and money on. Their evolving expectations are driven by the rapid pace of technology innovation, economic uncertainties, changes in post-pandemic shopping behavior, and interest in aligned values with the companies they interact with.
Explore how AWS retail customers are using data to create compelling new customer experiences rather than just report on existing ones. Learn how data is being used to unlock new revenue streams, reduce costs, optimize for sustainability, effectively co-brand with partners in the market, and mitigate risks.