5 Technology Trends That Marketers Need to Know in 2024

Drive transformation while using data responsibly

The advertising and marketing industry is constantly evolving, facing unprecedented disruption and transformation as new technologies emerge. For leaders in this space, it's crucial to stay informed of the latest trends in order to understand how they will impact future strategic decisions. AWS and Trend Hunter offer a perspective from their respective expertise sharing business insight and consumer trends to identify which technology trends are notable and implications these have for marketers. These technologies are expected to drive transformation while using data responsibly.

5 technology trends that Marketers Need to Know for 2024:

• First Party Data Activation requires Privacy-Enhancing tools
• Generative AI Boosts Innovation
• Emerging Media Opportunities to Reach On-The-Go audiences: CTV, Retail Media & Transportation Ad Networks
• Sustainability in Advertising & Marketing
• The Rise of the “Composable” Marketing Technology Stacks