The CTO Guide to Ecommerce Architectures
People, Process, and Technology
Establishing the right ecommerce architecture is critical to ensuring digital sales channels can support your overall business strategy.
It’s important to continuously reevaluate your ecommerce architecture to verify it reflects changes to your business strategy, emerging consumer trends, and advancements in technology. This paper details the decision process for ecommerce modernization, the tradeoffs and lessons learned, and organizational alignment to help executives conduct a thorough evaluation and implementation of chosen approach.
- The Four Fundamental Ecommerce Architectures
- How to Set Up an Effective Ecommerce Tech Organization
- The Importance of Analytics AI and Machine Learning
- How to Build, Migrate, and Roll Out
- Common Mistakes