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How Burberry is enabling digital transformation

How is one of the world’s most iconic brands leveraging technology to drive growth through inspired customer journeys that converge the experience between channels and stores? In this session, Rajeev Aikkara, Vice President of Digital Technology at Burberry will discuss how Burberry transformed its business through its digital foundation. This fireside chat will provide insight into Burberry's efforts to redefine customer experiences and enable cloud-based business agility.


  • Rajeev Aikkara, Vice President of Digital Technology, Burberry
  • Tom Litchford, Global Lead for Retail, AWS
How Burberry Is Enabling Digital Transformation

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