Agenda
Time: | Session: | |
10:00 AM PT - 10:10 AM PT |
Opening Mackenzie Kosut, Global Startup Advocate, AWS |
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10:10 AM PT - 10:55 AM PT |
Before you Build: Customer Driven Development Meaghan Casey, Global Startup Partner Manager, AWS |
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10:55 AM PT - 11:00 AM PT | Break |
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11:00 AM PT - 11:45 AM PT |
Tools for Building your MVP on AWS Corey Harris, Solutions Architect, AWS |
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11:45 AM PT - 12:30 PM PT |
Deploying Your Startup with Amplify Kyle Lee, Senior Developer Advocate, AWS |
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12:30 AM PT - 12:35 PM PT |
Break |
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12:35 PM PT - 1:20 PM PT |
Analytics for Your Startup Ilya Volodarsky, Co-founder & President, Segment |
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1:20 PM PT - 2:05 PM PT |
How to Build a Winning Pitch Deck Denise Quashie, Startup Marketing Manager, AWS |
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2:05 PM PT - 2:35 PM PT |
Cap Tables for Startups Reed McBride, Strategy & Business Development, Carta |
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2:35 PM PT - 2:45 PM PT |
AWS Startups: Building a Startup in the Cloud, an overview of programs & resources to help launch and grow your business Kate Edwards, AWS Startup Business Development, AWS |
Agenda
Introduction and Housekeeping
9:00 AM - 9:05 AM PDT
AWS Startups Deep Dive: Everything You Need to Know About AWS for Startups
9:05 AM - 9:45 AM PDT
The AWS Startups team is led by a number of former founders, investors, and startup leaders. We understand the challenges you face, and we've built the resources to solve them. We'll dive deep into startup programs like AWS Activate, Startup Mentorship, AWS Connections, and Alexa Fund, and we'll equip you with the tools needed to get started right after the event. Get your questions answered, stress test your startup ideas, and walk away with resources and an understanding of why so many startups build on AWS.
Growing Up on AWS: How Carta Has Been Able to Scale Their Startup and Live Q&A
9:45 AM - 10:25 AM PDT
Take a walk down memory lane as ownership and equity management platform startup, Carta, shares how they started, how they grew, and where they're going with AWS. Carta CTO, Jerry Talton, will dive into how Carta's infrastructure has changed over the years on AWS, what technical decisions they made and why they made them, and the products they onboarded. He'll also share the support and resources Carta received from AWS throughout their journey, the lessons they learned the hard way, and advice for how to prepare your startup from day one.
Break
10:25 AM - 10:30 AM PDT
Take a break half-way through.
From MIA to MVP: Tools to Rapidly Start Building and Testing
10:30 AM - 11:15 AM PDT
Building a minimum viable product (MVP) is something all startups do, but it's an unusual process. Unlike a prototype, MVPs focus your build on the necessary features first so you can get to market quickly and then return to add features as you scale. We'll share some of the tools and methodologies for building your MVP on AWS. Find out how to pick the right technologies and how to use pre-configured architectures to speed up your development with AWS. You’ll also get an overview of how startups build MVPs and use services like Amazon API Gateway, AWS Amplify, AWS Lambda, Amazon Elastic Kubernetes Service (EKS), and AWS Lightsail. We will also give you a crash course on database options to get your MVP launched.
How Brex Uses Customer Feedback to Build Great Products
11:15 AM - 12:00 PM PDT
You built a startup to solve a big problem, so integrating customer feedback is vital to the success of your business. But, which feedback is most meaningful, and how do you collect it? Hear from Henrique Dubugras, founder of Silicon Valley unicorn Brex, which provides corporate credit cards to startups, e-commerce and life-science companies. He’ll share how Brex found success by asking their customers the right questions, acted on the feedback, and continued to iterate to grow their business. Learn how to build the right product at the right time, how much to invest in research and development, and how to recognize those rare moments where the customer might not be right.
Break
12:00 PM - 12:05 PM PDT
Take a 5 minute break.
A Startup's Guide to AI/ML on AWS
12:05 PM - 12:50 PM PDT
You might think your startup is too small or not ready for artificial intelligence or machine learning (AI/ML), but you'd be surprised to learn that AWS allows teams of all sizes to add predictive capabilities to their products and services, no matter what their level of expertise is. We'll tour the comprehensive stack of AI/ML services AWS offers, and you'll learn the basics of the iterative process of machine learning and automation. Today, augmenting your application with AI/ML is only a single API call away.
How to Build an Investor Pipeline and Make Connections Remotely
12:50 PM - 1:20 PM PDT
When you’re launching a startup, they say it's all about who you know. But how do you get your foot in the door for a meeting? As founders, reaching out, making connections, and building relationships is as important, if not more, than a strong sales funnel. You need a consistently high volume of prospective investors at the top of your investor pipeline. But networking and pitching your big idea isn't as easy as it sounds, sometimes it feels like screaming into a void. Fortunately, as we make more of our connections virtually than ever before, there are new ways to pound the online pavement. We’ll show you how to grow your fundraising pipeline, get your pitch deck in front of the right people, and build the runway you need for your company to take off.
Wrap-Up
1:20 PM - 1:30 PM PDT
Session Details
- Day 1
- Day 2
- Day 3
- Day 4
- Day 5
- Track6 Session 1
- Track7 Session 1
- Track8 Session 1
- Track9 Session 1
- Track10 Session 1
Day 1
Tab 1 content
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Day 2
Tab 2 content
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Day 3
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Day 4
Tab 4 content
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Day 5
Tab 5 content
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Track6 Session 1
Tab 6 content
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Track7 Session 1
Tab 7 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Track8 Session 1
Tab 8 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Track9 Session 1
Tab 9 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Track10 Session 1
Tab 10 content
Organizations today are looking to free themselves from the constraints of on-premises databases and leverage the power of fully managed databases in the cloud. Amazon RDS is a fully managed relational database service that you can use to run your choice of database engines including open source engines, Oracle, and SQL Server in the cloud. Amazon RDS automates time-consuming database administration tasks and adds capabilities such as replication and Multi-AZ failover to make your database deployments more scalable, available, reliable, manageable, and cost-effective. This session covers why you should consider moving your on-premises Oracle & SQL Server deployments to Amazon RDS and the tools to get started.
Multiple City Registration
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Join AWS for Virtual Startup Day
9:00 AM PDT – 1:30 PM PDT | 12:00 PM EDT – 4:30 PM EDT
Session Proficiency Levels Explained
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Level 100
Introductory
Sessions are focused on providing an overview of AWS services and features, with the assumption that attendees are new to the topic.
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Level 200
Intermediate
Sessions are focused on providing best practices, details of service features and demos with the assumption that attendees have introductory knowledge of the topics.
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Level 300
Advanced
Sessions dive deeper into the selected topic. Presenters assume that the audience has some familiarity with the topic, but may or may not have direct experience implementing a similar solution.
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Level 400
Expert
Sessions are for attendees who are deeply familiar with the topic, have implemented a solution on their own already, and are comfortable with how the technology works across multiple services, architectures, and implementations.
Who Should Attend
Why You Should Attend
Speakers
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Crysta Dungee
Inclusion, Diversity & Equity Business Partner (Overall Moderator) | AWS -
Jackie De La Rosa
Startup Business
Development Manager | AWS -
Jenna Pederson
Senior Developer
Advocate | AWS -
Jerry Talton
CTO | Carta -
Jillian Forde
Startup Solutions Architect | AWS -
Henrique Dubugras
Founder and Co-CEO | Brex -
Ari Kalfayan
Startup Business
Development Manager, AI/ML | AWS -
Mike Wilner
Startup Business
Development Manager | AWS -
Richard Boyd, Cloud Data Engineer, iRobot
Richard Boyd is a cloud data engineer with the iRobot Corporation’s Cloud Data Platform where he builds tools and services to support the world’s most beloved vacuum cleaner. Before joining iRobot, Richard built discrete event simulators for Amazon’s automated fulfillment centers in Amazon Robotics. His previous roles include cyber warfare systems analyst at MIT and research for the Center for Army Analysis. He holds advanced degrees in Applied Mathematics & Statistics.
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Raju Gulabani, VP of Databases, Analytics & AI, AWS
Raju Gulabani is VP of Databases, Analytics & AI within AWS at Amazon.com. He is responsible for P&<, product management, engineering and operations for Database services such as Amazon Aurora and Amazon DynamoDB, and Analytics services such as Amazon Redshift and Amazon EMR, as well as AI services like Amazon Lex, Amazon Polly, and Amazon Rekognition. Prior to joining Amazon in his current position in 2010, Raju spent four years at Google and built the Google Apps business (now known as G Suite).Earlier in his career, Raju founded an Intel backed Wi-Fi Voice over IP company as well as held engineering management positions at Microsoft.
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Ryan Kelly, Data Architect, Equinox
Ryan Kelly is a data architect at Equinox, where he helps outline and implement frameworks for data initiatives. He also leads clickstream tracking which helps aid teams with insights on their digital initiatives. Ryan loves making it easier for people to reach and ingest their data for the purposes of business intelligence, analytics, and product/service enrichment. He also loves exploring and vetting new technologies to see how they can enhance what they do at Equinox
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Richard Boyd, Cloud Data Engineer, iRobot
Richard Boyd is a cloud data engineer with the iRobot Corporation’s Cloud Data Platform where he builds tools and services to support the world’s most beloved vacuum cleaner. Before joining iRobot, Richard built discrete event simulators for Amazon’s automated fulfillment centers in Amazon Robotics. His previous roles include cyber warfare systems analyst at MIT and research for the Center for Army Analysis. He holds advanced degrees in Applied Mathematics & Statistics.
Customer Highlights

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.

Epics Games’ entire analytics platform runs on AWS. Billions of game events, like player interactions on the map, their accuracy, damage taken and dealt, and what resources they are using are all sent to AWS.
Frequently Asked Questions (FAQs)
Q: Where is this event?
A: This a live online event, hosted by AWS.
Q: When is this event?
A: This is a half-day event, scheduled for Thursday, April 8th from 9:00 AM PDT – 1:30 PM PDT | 12:00 PM EDT – 4:30 PM EDT.
Q: How much does it cost to attend?
A: There is no cost to attend this event.
Q: Who should attend this event?
A: Early-stage entrepreneurs and startup founders who are pre-seed or bootstrapped and interested in learning how to grow their company through technical and business guidance.
Q: Why should I attend this event?
A: This free, half-day event will be focused on how AWS products and services can help you launch and scale your business.
Q: What else should I expect?
A: Expect snackable 20-45 minute sessions, with plenty of breaks in between. We will also offer live interactive Q&A so you can get your most burning questions answered by AWS solution architects and startup experts, AWS partners, and actual startup founders who have scaled successfully with AWS.