Using Data to Increase Customer Lifetime Value

Customer Lifetime Value (CLTV) is a critical measure of success for every SaaS organization, and is driven entirely by customer retention and expansion. SaaS providers must use data to identify opportunities to optimize key CLTV variables and build long-lasting, high-value relationships with customers. By studying engagement metrics throughout the entire customer life cycle, SaaS businesses can develop more relevant products and features, shorten the path-to-value, reduce the risk of churn, and grow average revenue per account (ARPA) through upselling.

In this on-demand webinar, we will highlight opportunities to build these data-driven relationships with customers. We will review frameworks to measure engagement trends from onboarding to renewal and explore the ways in which data can help to identify new leads within existing accounts.

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