AWS is named a Leader in IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment
Companies across multiple industries increasingly look to build a complete view of their customers or business by complementing their data with external business partners’ data. To achieve this, companies are investing in data clean rooms to allow multiple parties to analyze their collective datasets to facilitate more data-driven, strategic analyses with more comprehensive insights.
In order to help organizations determine their investment in data clean rooms, IDC evaluated the strategies and capabilities of vendors in the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024).
AWS is named a Leader, with the report noting, “Enterprises that already utilize AWS can benefit from data clean room technology that is accessible from their familiar console. The global coverage is extensive, as is the range of industries served. A proof-of-concept checklist and other tools are designed to get initial projects usable quickly."
In order to help organizations determine their investment in data clean rooms, IDC evaluated the strategies and capabilities of vendors in the IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment (January 2024).
AWS is named a Leader, with the report noting, “Enterprises that already utilize AWS can benefit from data clean room technology that is accessible from their familiar console. The global coverage is extensive, as is the range of industries served. A proof-of-concept checklist and other tools are designed to get initial projects usable quickly."
Read the excerpt to:
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Find out why IDC has named AWS a Leader in the IDC MarketScape
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Learn more about the IDC MarketScape perspective on the data clean room landscape and vendor offerings
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Discover considerations for purchasing worldwide data clean room technology
IDC MarketScape: Worldwide Data Clean Room Technology 2024 Vendor Assessment, Lynne Schneider, IDC #US51607923e, January 2024. IDC and IDC Research are registered trademarks of IDC, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. IDC does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. IDC research publications consist of the opinions of IDC's research organization and should not be construed as statements of fact. IDC disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.