HEVC Migration, Fragmented MP4 and CMAF

On-Demand Webcast


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Session Information:

Global: #AM-#AM

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Originally aired October 11, 2017

The benefits of High-Efficiency Video Coding (HEVC) are well understood, but transitioning from a traditional AVC workflow may seem daunting for video providers streaming in multiple formats. With Apple recently announcing HEVC and fragmented MP4 (fMP4) support for HTTP Live Streaming (HLS) and the concurrent standardization of the Common Media Application Format (CMAF), it’s important to understand the challenges ahead in creating a single video delivery format.

In this webcast, experts from AWS Elemental highlight the history of HEVC, the benefits of migrating from AVC to HEVC, and what this transition means for video providers. Gain fundamental knowledge about the convergence of fMP4, CMAF and HEVC and the requirements to make the shift. 


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Cody Barnhart

Cody Barnhart

Sr. Product Manager – AWS Elemental MediaTailor

Cody Barnhart is the Sr. Product Manager for AWS Elemental MediaTailor. As the Product Manager for MediaTailor, he is focused on driving product innovation on behalf of customers to simplify and optimize video monetization workflows. Cody brings more than 10 years of experience in the advertising and media industry to his role, having worked with ad agencies, global brands, Amazon advertising, and media technology.

Kiran Patel

Kiran Patel

Solutions Marketing Manager

Kiran Patel is responsible for product and solutions marketing for AWS Media Solutions, helping customers learn how to utilize AWS and AWS Elemental solutions to build scalable, reliable, secure, and cost-effective media workflows. Prior to joining AWS, he worked with the BBC on live streaming and VOD workflows for the organization’s news, sport, and iPlayer products. Kiran has more than 19 years of experience working with OTT video technologies.