SunTrust and BB&T completed the merger of two of America’s largest regional financial institutions in 2019 (the 15th and 16th largest banks, respectively, in the US by assets at the time of the merger) to become Truist. Following the merger, Truist wanted to bring new digital experiences to their millions of customers while integrating back-end systems. Through their Digital Straddle approach, they developed a customer-facing digital experience on top of multiple systems of record. Completed in 14 months, the Digital Straddle allowed Truist to grow their base of digitally-active consumers and today nine-million clients are enjoying the new Truist Digital Experience.
Learn more about the Truist Digital Straddle story and the technology they used as well as and why Celent selected it for the 2022 Celent Model Bank Award for Legacy Transformation.
“Truist will enjoy the benefits of the Digital Straddle long after the merger integration is completed. The overall approach and architecture at this size and scale is differentiating, laying the foundation for modernization of both the systems of record and the digital front-end experience. In Celent’s view, they’re truly a model bank in legacy transformation.” Stephen Greer, Celent Senior Analyst, March, 2022
*Truist is a trademark of Truist Group, Inc.
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