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Join us for a discussion on current issues in digital publishing with panelists from Axios, Hearst, News Corp, the New York Times, NY Post and other industry experts. We will explore harnessing Generative AI, increasing ad revenue without third-party cookies, reducing subscription churn, managing first party data, and the latest trends in content production.
Date and time:
February 6, 2024
12:00 - 5:00 p.m. ET
Location:
L13 Event Space
Lord & Taylor Building at 12 West 39th Street
New York, NY 10018
Current Agenda:
11:00 – 12:00PM – Check in
12:00 – 12:15PM – Welcome and introductions
With the availability of modern tools to create content and to manage and analyze data, digital publishers have new opportunities to engage audiences, reduce costs, and generate revenue. In this brief introduction, we welcome publishers to the symposium and discuss emerging digital publishing trends.
Demian Hess, AWS, and John A. Jenkins, author and publishing entrepreneur
12:15 – 1:15PM – Getting value from first party data
First party data is a key resource for digital advertising, growing subscriptions, and increasing user engagement. This panel will discuss data management strategies, enrichment with data clean rooms, activating data with customer data platforms, and gaining insights with data analytics.
Dan Smith, AWS (moderator); Peter Docherty, ThinkAnalytics; Mike Nuzzo, Hearst Magazines; Josh Peters Washington Post; Arya Sundar, Slalom Consulting; Michael Trapani, ActionIQ
1:15 – 2:00PM – Lunch and networking
2:00 – 3:00PM – Strategies for content monetization
Digital publishers increasingly need to diversify their revenue streams and face challenges with the end of third party cookies and rising subscription fatigue. This panel will discuss monetization strategies, balancing user experience with monetization, technical solutions for monetization, and other issues.
Stephanie Layser, AWS (moderator); Jay Glogovsky, New York Times; Amanda Gomez, New York Post; James Henderson, Zuora/Zephr; Esfand Pourmand, News Corp
3:00 – 4:00PM – Generative AI and other trends in content production
Publishers need cost effective, flexible and efficient procedures and tools to create and distribute content that will engage users. This panel will explore current trends in content production, including harnessing Generative AI, the use of video, and trends in content management and digital asset management systems.
Marcos Stupenengo, AWS (moderator); Melanie Colton, Axios; Jon Dahl, Mux; Mike Holland, Arc XP; Jared Palmer, Vercel
4:00 – 5:00PM – Refreshments and networking
Speakers:
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Melanie Colton Chief Technology Officer, Axios Media |
Melanie has spent over 20 years in the media industry leading product and engineering organizations within companies such as Conde Nast, Hearst, and HBO. As CTO of Axios, she focuses on enabling the growth and efficiency of the business and its journalism. She also partners across editorial and revenue to use technology, data, and AI to drive new opportunities.
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Jon Dahl Co-founder and CEO, Mux |
Jon is the co-founder and CEO of Mux, an API-driven video platform that powers video streaming and analytics for companies like Strava, HubSpot, Fox, Paramount, PBS, Equinox, Vimeo, and hundreds more. Previously, Jon was co-founder and CEO of Zencoder, a pioneer in cloud video encoding, and VP of Technology at Brightcove, which acquired Zencoder in 2012. Jon is a former engineer who wrote code early in the life of Mux until he dropped the production database and was made CEO.
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Peter Docherty Peter Docherty, CTO, ThinkAnalytics |
An Emmy Award Winner, Peter has 30+ years’ experience in the software industry and is a world-renowned leader in TV personalization and engagement. As CTO and Founder of ThinkAnalytics, Peter has led the development group since its inception, creating the AI/machine learning and recommendations platform at the core of ThinkAnalytics’ products. Peter has 35 patents to his name, a Lifetime Achievement Award to the Media Industry, graduated with honors in Computer Science and Microprocessor Systems, has an MBA with Distinction from the University of Strathclyde Business School, and is a Fellow of the British Computer Society.
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Jay Glogovsky Vice President, Revenue Operations & Analytics, New York Times |
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Amanda Gomez SVP, Revenue Operations, New York Post |
Amanda is a seasoned ad ops veteran with many years of experience working at major publications such as the Wall Street Journal and the New York Post. She currently manages direct and programmatic revenue for the New York Post Network of sites. She also manages relationships with vendors, works internally with account executives, and is involved in all vertical launches and site changes.
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James Henderson VP, GTM, Subscriber Experience, Zuora; Former CEO of Zephr |
A futurist, James started his career in the early 2000s in early-stage VR before starting a digital transformation consultancy in 2014. After exiting this business in 2018 and in 2019, James closed his first of many venture funding rounds and launched Zephr to the market. James is the founder and CEO of Zephr, a leading Subscription Experience Platform. Zephr rapidly rose to a market leading position and in 2022 was acquired by Zuora to bring this revolutionary capability to a larger audience.
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Mike Holland VP of Product, Arc XP |
Mike is Vice President of Product for Arc XP, the SaaS CMS & DXP business of the Washington Post. He is a veteran product management leader, having led SaaS and web products since 1996. Most recently he led product for SmartEquip, growing their parts and content network for construction from 0 to $200M and their acquisition by Richie Brothers. Prior to that he led Oberon Media, who ran over 150 global casual gaming sites for MSN Games, Comcast, France Telcom and others. Earlier in his career he worked for educational trailblazer Infonautics where he launched Encyclopedia.com and subscription-based archives for publishers. Mike is a graduate of Cornell and has an MBA from Duke and lives in New Haven, CT.
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John A. Jenkins Author, journalist, former President of CQ Press |
A journalist and publishing entrepreneur, John is the Co-founder and Principal of PoliScio Analytics. Previously, he was the CEO of Law Street Media, president and publisher of CQ Press (now Sage Publications), and on the board of directors for BNA (now Bloomberg Industry Group). Author of three books, including NYTBR Editor’s Choice The Partisan: The Life of William Rehnquist, he is currently at work on a new book entitled Summer of ’71, about events that defined the American experience during a fateful five-month period of that year.
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Mike Nuzzo SVP, Head of Data Solutions, Hearst Magazines |
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Jared Palmer VP of Product, AI, Vercel |
Jared is the VP of AI at Vercel and creator of v0.dev. He joined Vercel after it acquired his startup, Turborepo, in 2021. Previously, he founded The Palmer Group, a software development studio in New York. Known for his work in the React ecosystem, he created popular open-source projects like Formik and TSDX, used by millions of developers worldwide.
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Josh Peters Global Head – Commercial Data Strategy, Partnerships and Governance, Washington Post |
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Esfand Pourmand SVP, Global Head of Product, News Corp |
Esfand currently serves as the SVP, Global Head of Products at News Corp. He has been a data driven product/technology leader who has been at the center of transformation and innovation with the goal of delivering the maximum value not only to the businesses he's been involved in but also to readers/customers. His previous roles include Chief Product Officer at the Boston Globe, SVP of Revenue Products at Hearst, and Executive Director at The New York Times, where he led program development across all Digital & Print subscription platforms and played a leadership role in the formation and execution of new products.
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Arya Sundar Global Sales Director - Media, Entertainment and Technology, Slalom Consulting |
Arya is a visionary leader and accomplished professional with 20+ years of experience across the agency, digital publishing, content production and consulting space. Arya has worked many digital publishing customers including Meredith, Comcast, and WMG. A proud graduate of both NYU and American University, he enjoys spending time with his family (wife, 5 year-old daughter and cat), playing guitar and men’s league hockey.
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Michael Trapani Head of Product Marketing, ActionIQ |
Michael Trapani is an accomplished marketing executive who has stewarded admired brands such as Apple and IBM. He has decades of experience leading global marketing, sales, and strategy organizations, leading to successful exits through venture capital, private equity, and public acquisitions. Today, Michael leads Product Marketing at ActionIQ. In his spare time, he enjoys hiking, spending time with his family, and reading boring history books.
Who should attend:
Decision makers, particularly those in editorial leadership, revenue generation, and publishing technologies.