Amazon's Culture of Innovation


Times of crisis create an opportunity to collaborate, invent and adapt to better serve customers, accelerating our need to build for the future. Right now more than a million AWS customers are busy creating a better tomorrow. They’re leaving the constraints of legacy behind and innovating faster, and raising the bar on performance and security. Wherever you are in your journey, AWS is HOW you bring your future closer. Learn how to innovate like Amazon.

Session details

Amazon has a peculiar approach to innovation that is intrinsically linked to how we use technology, and organise our teams. In this session, you’ll be introduced to how we innovate at Amazon, organized around four interdependent elements: Culture, Mechanisms, Architecture, and Organisation. You’ll have the chance to dive deeper on each topic, including Leadership Principles, Working Backwards, and 2-Pizza Teams.


Attila Lengyel, Digital Innovation Senior BDM at Amazon Web Services

Register now