Data lakes boost flexibility, forecasting, and decision-making

In today’s competitive world, data and analytics are indispensable. However, old-school models of data management lead to silos, dark data, and poor analytics.

A modern architecture—the data lake—allows data to be accessed by purpose-built analytics services optimized for different data types and use cases, leading to:

• Greater flexibility for growth and innovation
• More accurate business forecasting
• Smarter, more rapid decision-making

Read this AWS eBook to explore why data lakes are the way forward—and how your organization can get started now.