October 15 | 1:00 PM - 1:45 PM PT
Level 200 | Customer Showcase
Businesses in the advertising industry often have a hard time deploying the best data management tools to collect, store, analyze and report on global advertising campaigns, especially when data comes from thousands of disparate sources. Redshift is a fast, simple, cost-effective data warehouse that can extend queries to your data lake. In this tech talk, GroupM – the world's largest media investment group with more than $113.8bn in billings - will join us to discuss their unique challenges and how they created a fast and reliable data analytics platform using Amazon Redshift, Matillion and Tableau. You'll learn how this platform now serves as a template for the client analytics teams in the different agencies worldwide, and is also leveraged by the central data and analytics team to provide additional auxiliary services that can’t be done by the distributed teams.
- Learn how an analytics pipeline can power modern, multi-channel marketing
- Learn how data can be aggregated from thousands of sources and loaded for analysis with Amazon Redshift and Matillion ELT
- Learn how you can get started with Amazon Redshift
Who Should Attend?
CIOs, Data Analysts, Marketing Analysts, Marketing and Advertising Professionals, DBAs, Data Engineers
Ayush Jain, Sr. Product Marketing Manager, AWS
Shai Ziv, Director of Operations, Data and Analytics Platform, GroupM