Customer Showcase: The Secret Sauce Behind GroupM's Marketing Analytics Platform

Level: 200

Businesses in the advertising industry often have a hard time deploying the best data management tools to collect, store, analyze and report on global advertising campaigns, especially when data comes from thousands of disparate sources. Redshift is a fast, simple, cost-effective data warehouse that can extend queries to your data lake. In this tech talk, GroupM – the world's largest media investment group with more than $113.8bn in billings - will join us to discuss their unique challenges and how they created a fast and reliable data analytics platform using Amazon Redshift, Matillion and Tableau. You'll learn how this platform now serves as a template for the client analytics teams in the different agencies worldwide, and is also leveraged by the central data and analytics team to provide additional auxiliary services that can’t be done by the distributed teams.