Now available on-demand

Third-party cookies are being phased out, but you’re still accumulating volumes of valuable customer data. The challenge is to unify and harness the data to improve digital experiences across every channel that increase your lifetime customer value, while still adhering to strict security and privacy requirements.

Watch this webinar to hear AWS, Branch, Tealium, and Amplitude MarTech leaders discuss how to harness the power of your data to attract, retain, and grow customers. Hear examples of how customers are using Branch, Tealium, and Amplitude to power their marketing technology stack.

Learn how to:

  • Prioritize a first-party data strategy in a post-cookie world
  • Explore customer data platform (CDP) and product intelligence solutions to solve common use cases
  • Procure an end-to-end advertising and marketing technology stack
  • Leverage real-time data to understand your customers’ behavior and deliver meaningful, helpful experiences along their entire digital journey

Who should watch?

Growth marketing professionals, product marketers, data & analytics marketers, customer success, marketing ops, customer experience, marketing IT, user acquisition, CRM, digital/web/UX, retention


Mada Seghete, Co-founder and Head of Marketing, Branch

Mada co-founded Branch in 2014, masterminding the community-driven marketing strategy behind the company's early, explosive success. Mada currently leads marketing and new market development for Branch, and she remains deeply involved in the company's global culture initiatives, which have led to several industry awards. Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Masters of Engineering and MBA from Stanford.

Ted Sfikas, Regional Vice President Solutions Consulting, Americas, Tealium 

Ted Sfikas is the Americas RVP of Tealium's Solution Consultants. He has 20 years of experience in Digital Marketing, Ad Tech, Software Engineering and Architecture, and ITIL Governance and Process optimization. Prior to joining Tealium, Ted worked in a number of Senior level advisory positions for Computer Associates and Hewlett Packard, where his focus was centered on building Centers of Excellence within the Financial, Healthcare, Technology and Retail industries.

Chris Mahoney, Senior Vice President, Worldwide Sales, Amplitude

Chris is the worldwide SVP of Sales at Amplitude and is responsible for working with organizations to design and deliver digital products that drive their business. Chris is a dynamic leader in both consumer and information technology initiatives from Fortune 500 corporations to startup businesses. Chris has spent the last 20 years driving profitable revenue growth in competitive and volatile markets as a sales executive.

Paul Dooley, WW Head of Marketing Transformation, AWS

Paul works at the intersection of Amazon and AWS driving marketing innovation across the organization.

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Register for the webinar

About AWS Marketplace:

AWS Marketplace is a digital software catalog that makes it easy to find, buy, deploy, and manage software that runs on AWS. AWS Marketplace includes thousands of listings offered by independent software vendors, spanning popular categories such as security, networking, storage, machine learning, business intelligence, database, and DevOps. These products can be integrated with AWS services and other existing technologies, enabling you to effectively migrate and operate your business in the cloud. Visit to learn more.

*The views and opinions of Amplitude, Tealium, and Branch Metrics, Inc and their presenters are their own and do not necessarily reflect the positions of AWS.