At a glance
About Zeta Global
Zeta delivers better experiences for consumers and better outcomes for brands. The Zeta Marketing Platform empowers many of the world’s largest consumer brands to acquire, grow, and retain customers with improved ROI and better outcomes at every stage of the consumer lifecycle.
Date & time
Overview
Overview
About AWS Marketplace
AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. AWS Marketplace has a broad and deep selection of marketing and advertising solutions offered by hundreds of independent software vendors. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive sales and marketing infrastructure.
Overview
Speakers
Brian Stavis
Global Category Lead, Digital Customer Experience, AWS Marketplace
John Hollands
VP of Global Channel & Alliances, Zeta Global
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Peccy
Peculiar Ways, Amazon
Details
Description
When a customer visits your website, do you recognize them and deliver the individualized experience they expect? If they’re anonymous on your site, can you still personalize the interaction and acquire them as a new customer?
The Zeta Marketing Platform (ZMP) is an omnichannel marketing platform that orchestrates the entire customer experience, from managing data and identity to acquiring new customers, as well as managing and growing existing customers.
Listen in as John Hollands, VP of Global Channel & Alliances for Zeta Global, join AWS for this special conversation and hands-on demo.
You will learn how to
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Break down customer data siloes to generate a unified customer profile and a cohesive view their journey.
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Improve the ability to generate insights into existing customers and find high-value lookalikes for customer acquisition efforts.
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Effectively orchestrate and execute highly personalized campaigns across owned and paid channels.