Digital Customer Experience: ActionIQ in Focus

In today’s experience economy, consumers expect brands to know them and consistently deliver authentic, helpful experiences. The ActionIQ customer data platform (CDP) enables large organizations to solve chronic customer data fragmentation and gain the customer intelligence needed to orchestrate experiences across all their brand touchpoints.

ActionIQ empowers enterprise marketers to directly access all of their customer data assets, gain deep customer insights, and orchestrate authentic, revenue-driving experiences across channels. Unlike marketing clouds, data integrators, and other pure-play CDPs, ActionIQ is designed to solve the challenges that hampers most customer experience initiatives − the scale, complexity, and speed of modern enterprise data.

The ActionIQ CDP enables you to align your people, technology, and processes to deliver exceptional customer experiences across every touchpoint.

Join James Meyers, Head of Martech Strategy from ActionIQ, and AWS for a special conversation and hands-on solution demonstration.

You will:

Learn about major challenges marketers are facing today
Hear how ActionIQ significantly reduced Pandora’s customer acquisition cost (CAC)
See an on-demand demo of the solution in practice

Speakers

James Meyers, Product Strategy Director, ActionIQ

James Meyers has extensive experience at a leading research firm where he previously studied and advised organizations on customer data platforms (CDPs) and data-driven marketing. James’s unique expertise in data management solutions derives from building and operating a homemade CDP at Lowe’s Home Improvement in addition to implementing an MDM solution there, among other feats.

Brian Stavis, Global Category Lead, Digital Customer Experience, AWS Marketplace

Brian Stavis is responsible for helping market-leading business application solutions list in AWS Marketplace and leverage their listings with co-sell and GTM programs to grow their business. Brian recruits and develops cloud alliances with technology partners of all sizes across digital customer experience solutions.

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About ActionIQ:

ActionIQ revolutionizes the way brands think about customer experience, digital transformation, and the value of customer data as a core corporate asset. We concentrate on solving enterprise data challenges so that teams are empowered to create authentic customer experiences across all brand touchpoints. ActionIQ helps G2000 companies by connecting their first-party customer data, providing an easy-to-use interface for business users to access customer insights, and enabling customer experience orchestration across channels. To learn more, visit ActionIQ.com.

About AWS Marketplace:

AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. AWS Marketplace has a broad and deep selection of security solutions offered by hundreds of independent software vendors, spanning infrastructure security, logging and monitoring, identity and access control, data protection, and more. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive security architecture across your AWS and on-premises environments. Visit aws.amazon.com/marketplace to learn more.