AWS at Cannes Lions | JUNE 20-24
Innovate and interoperate in the post-identifier era
Join us at the Amazon Port to learn how companies in the advertising and marketing industry use AWS to reinvent first-party data collaboration and ad intelligence workloads with unmatched cloud capabilities and interoperability with the largest community of partners on the most widely adopted cloud.
How we get to ethically sourced data
The marketing industry is thinking more carefully about how to gather information in a way that respects customers and gives them control over how their data is used, while still preserving value for advertisers. This session brings together key marketing leaders from the buy side and sell side to discuss recent advances and best practices in ethical data sourcing. Attendees will come away with specific examples of permissioned first-party data collection and how general demographic data can provide unique insights.
Powering identity and interoperability for advertising on AWS
Organizations across the advertising and marketing industry are investing in first-party data and identity solutions that allow them to connect, control, and activate data quickly and securely. However, challenges such as data security, interoperability of identifiers between parties, and ecosystem latency have made solutions difficult to implement. In this fireside chat with Amazon Web Services (AWS) and LiveRamp, learn about new solutions for identity translation in the cloud that require minimal data movement and help you maintain control of consumer data. Discover how you can use AWS industry solutions to improve interoperability with downstream use cases, including analytics, direct activation, and measurement, while abiding by world-class privacy and security standards.
Hiring the next generation of creative storytellers
Many companies and agencies are in search of fresh talent to help tell brand stories in new and exciting ways. In this session, Amazon Ads sits down with some of the industry’s top executives to discover how and where the advertising industry will find the next generation of creative leaders. Hear about real-world applications of diversity and inclusion in the advertising industry and how to find new and emerging voices. Learn from their experiences and their visions for shaping a creative and inclusive future for brand storytelling.
Cultivating a culture of inclusion and true belonging in the workplace
What does it mean to truly create a culture of inclusion? At AWS, inclusion is about belonging. It’s a state in which all individuals are able to be themselves and all identities are valued. In this session, hear from members of the AWS Global Inclusion, Diversity, and Equity team as they come together to discuss their experiences with inclusion and how it shows up in the culture at AWS. Learn from some of their lived experiences, explore the opportunities that companies have to lean into inclusion, and consider how prioritizing inclusion can change a company’s culture.
Interoperability and transparent advertising on AWS
The advertising industry is looking to improve consumer identification and personalized ad delivery in a transparent and trusted way. Unified ID 2.0 (UID2) is a new industry solution designed to address this opportunity. Developed by The Trade Desk, UID2 is an open framework accessible to constituents across the advertising ecosystem. In this session for agencies, publishers, data providers, and advertising technology companies, we’ll explore how to improve data security and privacy in advertising workflows with UID2 and Amazon Web Services (AWS). Learn how to easily provide relevant, personalized advertising to consumers without the use of third-party cookies, and provide mechanisms for building in consumer consent and transparency.
Amazon Marketing Cloud Insights at scale with AWS
Marketers today need to analyze event-level datasets to gain an in-depth understanding of the customer journey. Explore how you can use Amazon Marketing Cloud Insights on AWS to run event-level analysis with pseudonymized signals, including Amazon Ads events, in a secure cloud-based data clean room. Learn how to reduce development time and run scaled analysis to develop insights for measurement, audience analysis, and media optimization that help improve outcomes.
Innovate faster, interoperate more effectively, and optimize campaign performance
Learn how customers are reinventing with AWS in the post-identifier era
Featuring Danny Rathjens, Integral Ad Science
Featuring Luis Bracamontes, TripleLift
Featuring Lisa Cramer, LiveRamp
First-party data platforms
Featuring Muralidhar Krishnaprasad, Salesforce
AWS customer success stories
Over 15 years of experience supporting industry leaders
Learn why companies choose AWS advertising and marketing technology solutions for their workloads
MiQ builds cookieless identity graph solution on AWS
MiQ built a proprietary identity graph, MiQ Identity Spine, using open-source products on AWS and decreased its data processing time by 66% and data processing costs by over 40%.
Merkle builds data clean rooms on AWS, enables privacy-safe marketing
Merkle used AWS services to build a solution that allows companies to create targeted marketing campaigns while maintaining compliance with data privacy regulations.
Publicis Media automates audience segmentation using AWS machine learning
Learn how Publicis Media used AWS to build a machine learning pipeline that provides media buyers with highly accurate recommendations on audience segments.