Now Available On-demand
Data and analytics leaders are using consumer and marketing insights to understand market needs, market size, and buyer trends. Whether a big box retailer or niche automotive brand, understanding your target customer helps optimize product inventory, enhance customer service, drive more personalized consumer experiences, and expand business opportunities. The results include higher customer satisfaction, better customer retention, and a stronger overall bottom line.
Join this webinar to learn how companies across retail, financial services, and automotive are using Acxiom consumer and marketing data to drive real business change and increase longevity. You will also hear how AI-powered companies like BlastPoint are using external data to change the way they enhance their technology and reach new customers.
You will learn:
- How marketers can leverage consumer level data to reap insights in a dynamically changing marketplace
- Integrating external consumer insights data into personalized customer experiences with AI
- Visualizing data workflows using AWS Analytics tools to drive business intelligence
- How AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud
Who Should Attend?
Chief data officers, marketing professionals, data scientists, business intelligence, and analytics professionals.
Moderator
Claire O’Brien, Category Manager, Retail & Consumer Goods, AWS Data Exchange
Claire leads the Retail and Consumer Goods verticals for AWS Data Exchange’s Business Development team. In this role, Claire helps industry-leading providers grow their business through AWS Data Exchange and helps data subscribers discover and use third-party data on AWS.
Speakers
Michele Fitzpatrick, Retail and Consumer Brands Strategy Consultant, Acxiom
Michele is an experienced consumer experience (CX) consultant and customer relationship management (CRM) marketing strategist focused on helping her clients better understand their customers. By utilizing a combination of customer intelligence and data-enabled digital and traditional channels, Michele helps Acxiom’s major brands connect effectively with their consumers throughout the buyer journey and customer lifecycle.
Michele is passionate about helping brands connect with consumers in ways that matter to them, and which deliver value to the brand. This requires gaining unique insights into the hearts, minds and behaviors of real people, then determining how, when, what, and most importantly, why they need something.
Prior to joining Acxiom, Michele held senior level CX consulting and CRM marketing strategy roles at MRM//McCann and Harte Hanks serving clients in retail, consumer brands, automotive, financial services, healthcare, agriculture, and associations.
Tomer Borenstein, Co-founder and Chief Technology Officer, BlastPoint
Tomer is credited with generating millions of dollars in sales and securing partnerships with a growing list of national and international corporate customers. A Business Times’ “30 under 30” honoree, Tomer has authored numerous articles and speaks regularly about the benefits of artificial intelligence and machine learning for customer engagement and business growth. His previous work in the startup space includes an exit to Apple. Tomer holds a Bachelor’s degree in Electrical and Computer Engineering and a Master’s in Machine Learning and Computer Vision from Carnegie Mellon University.
Nam Le, Specialist Solutions Architect, AWS
Nam is a Specialist Solutions Architect at AWS covering AWS Marketplace, Service Catalog, Migration Services, and Control Tower. He helps customers implement security and governance best practices using native AWS Services and Partner products. He is an AWS Certified Solutions Architect, and his skills include security, compliance, cloud computing, enterprise architecture, and software development. Nam has also worked as a consulting services manager, cloud architect, and technical marketing manager.
Linda Harrison, Director of Data Strategy, Acxiom
Linda Harrison often goes by the title of Data Guru. Her responsibilities include the ethical and appropriate use of third-party data and segmentation best practices for effective campaigns across all channels – email, direct mail, and digital. Linda also oversees an RFP and Digital Hotline for recommendations and strategy for targeting using Acxiom and partner third party data.
Kellie Rhodebeck, Senior Marketing Leader, American Electric Power
Kellie is currently a Senior Marketing leader at American Electric Power. With a focus in marketing and advertising, Kellie Rhodebeck’s career expands over several industries including agriculture, telecom, automotive and energy. Kellie graduated from John Carroll University and holds a Marketing Strategy certification from Cornell University. She is passionate about authentic communication, customer insights, and an analytics-driven marketing approach.
Register for the webinar
About Acxiom:
Acxiom enables people-based marketing everywhere through a simple, open approach to connecting systems and data to drive better customer experiences for people and greater ROI for business. A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.
About AWS Marketplace:
AWS Marketplace is a digital software catalog that makes it easy to find, try, buy, deploy, and manage software that runs on AWS. AWS Marketplace has a broad and deep selection of security solutions offered by hundreds of independent software vendors, spanning infrastructure security, logging and monitoring, identity and access control, data protection, and more. These products can be integrated with AWS Services and other existing technologies, enabling you to deploy a comprehensive security architecture across your AWS and on-premises environments. Visit aws.amazon.com/marketplace to learn more.